Agency Comparison
Alice Labs vs Found
Comparing AI Automation options: Stockholm vs London.
Comparison updated · Newest review
Side by side
Published data on both agencies. Where one side measurably differs, the dot marks it: the higher score, the lower published rate, the larger team, the more recent review. Which of those is an advantage depends on your brief.
| Attribute | Alice Labs | Found |
|---|---|---|
| Editorial score | Higher score: 60/100 | 55/100 |
| Hourly rate | €85-130/hr | €85-130/hr |
| Team size | 2-9 | Larger team: 50-249 |
| Location | Stockholm, Sweden | London, United Kingdom |
| Founded | 2023 | 2005 |
| Last reviewed | Aug 5, 2026 | More recent review: Sep 23, 2026 |
What we said about each
Our take on Alice Labs
The most consistently quantified portfolio in this register, and it belongs to a firm founded in 2023. Ljusgårda, the named client, runs a vertical farm supplying grocery stores; the SMS ordering agent built for it automates 70-80% of order calls and saves a stated 2. 5 million kronor a year against an 83% cost reduction.
Reviewed Aug 5, 2026
Read the full assessment →Our take on Found
Found's clearest AI work is a model it built: for Secret Sales, a deep neural network predicting each product's 30-day sales value, served to the client through a web app and rolled out on a small slice of budget first, credited with 28% higher ROAS than the account's other Shopping campaigns and more than £1M in incremental profit. The other AI-tagged studies are thinner on the AI itself—1st Central's award-winning acquisition work runs on Google's pre-built audiences and lookalike modeling…
Reviewed Sep 23, 2026
Read the full assessment →Best for
Where each agency measurably leads on the published data — team capacity, declared specializations, editorial scoring, and rates where both publish them. Use these to match an agency to your project priorities.
Choose Alice Labs if you need
- closer collaboration at a smaller team scale
- disclosed specialization in Public Sector
- broader service offering — also covers AI Consulting and AI Agents
- a higher overall editorial score
Choose Found if you need
- larger team capacity for multi-stream or enterprise-scale programs
- disclosed specialization in FinTech
- broader service offering — also covers AI Marketing
Strengths and watch-outs
Both upsides and risks, straight from our editorial assessments.
Alice Labs
Strengths
- Five engagements, five sets of outcome figures—no other agency on this roster publishes results this consistently
- The figures are operational: hours freed, calls automated, kronor saved, rather than impressions or engagement
- Works across automation, agents and AI search rather than one narrow service, which suits a smaller company buying its first AI project
Watch-outs
- Only one of the five cases names its client—ask which sector descriptions correspond to which companies
- Founded 2023 with no published team size; confirm capacity and who would actually deliver
Found
Strengths
- Secret Sales documents a model built and put to work: a neural network scoring products by predicted 30-day sales value, a client web app, and a rollout that tiered bidding by predicted potential
- Client executives named with titles on the AI work—Secret Sales' founder and CEO, 1st Central's Digital & Marketing Director, Clermont's Digital Marketing Manager, Haleon's Global Search Lead
- A named Chief AI Officer on the record (BBC Radio 5 Live and Radio 4, The Drum Podcast), and a UK Search Award for Best Use of Search in B2C cited on the 1st Central study
Watch-outs
- No published case study reports an AI-search outcome—ask for the citation or share-of-answer movement Luminr recorded for an existing client, with the engines and prompt set it measured
- The data and AI work is credited to sister company Braidr, whose managing director is Found's Chief AI Officer—ask which entity contracts, who builds the model and who owns it afterward
- The AI SEO page calls Found "the #1 AI search agency" with no measurement behind the ranking—treat it as marketing copy and ask for evidence from your own category
Service coverage
Where the two overlap, and where each covers ground the other does not.
Industry coverage
Where the two overlap, and where each covers ground the other does not.
Pricing math
What a 12-week engagement at one full-time equivalent (~480 hours) costs at each agency’s published rate. An arithmetic projection, not a quote — real scopes move with seniority mix and team shape.
Alice Labs
Rate: €85-130/hr
€40,800–€62,400
Found
Rate: €85-130/hr
€40,800–€62,400
Published midpoints are within 5% of each other — at this scope the difference is smaller than the estimate's own error bars. Decide on specialization, not cost.
Frequently asked questions
- Which is cheaper, Alice Labs or Found?
- Pricing is comparable: Alice Labs at €108/hr median vs Found at €108/hr. Choose on specialization rather than cost.
- Which has more E-commerce experience, Alice Labs or Found?
- Both agencies show documented E-commerce work and have similar industry breadth. Compare directly on the agency profiles: Alice Labs and Found.
- Which scores higher overall, Alice Labs or Found?
- Alice Labs scores 60/100, 5 points higher than Found at 55/100. Both portfolio quality and business credibility feed into the score — see our methodology for the full breakdown.
- Which is faster to engage, Alice Labs or Found?
- Neither publishes lead times, so this is a read on team size rather than a measured answer. Alice Labs runs the smaller team, which usually means fewer procurement gates and a shorter path to kickoff. Found runs a larger one, which tends to mean more steps but more capacity to start parallel workstreams. Current kickoff availability is the number that actually decides it — ask both.
- When should I consider both Alice Labs and Found?
- Consider running parallel discovery briefs with Alice Labs and Found if your project spans multiple workstreams, you want competitive proposals to compare scope and approach, or you're undecided between the specialization angles each brings (see the Best for cards above). Most engagements ultimately go with one — but the parallel-brief phase is a low-cost way to validate fit.
Read the full reviews
A side-by-side is a starting point. The full assessments carry the portfolio analysis, documented engagements, and the evidence behind every strength and watch-out above.