Agency Comparison
Alice Labs vs Modulai
Two top-rated AI Consulting agencies in Stockholm.
Comparison updated
Side by side
Published data on both agencies. Where one side measurably differs, the dot marks it: the higher score, the lower published rate, the larger team, the more recent review. Which of those is an advantage depends on your brief.
| Attribute | Alice Labs | Modulai |
|---|---|---|
| Editorial score | 60/100 | Higher score: 61.8/100 |
| Hourly rate | €85-130/hr | Contact for rates |
| Team size | 2-9 | Larger team: 10-49 |
| Location | Stockholm, Sweden | Stockholm, Sweden |
| Founded | 2023 | 2018 |
| Last reviewed | Aug 5, 2026 | Aug 5, 2026 |
What we said about each
Our take on Alice Labs
The most consistently quantified portfolio in this register, and it belongs to a firm founded in 2023. Ljusgårda, the named client, runs a vertical farm supplying grocery stores; the SMS ordering agent built for it automates 70-80% of order calls and saves a stated 2. 5 million kronor a year against an 83% cost reduction.
Reviewed Aug 5, 2026
Read the full assessment →Our take on Modulai
The most technically specific portfolio in this register, and the one where a reader with a machine-learning background learns the most. The NovoNordisk work is a multi-agent retrieval system for clinical trial evidence that retrieves, analyzes and returns results in the right format while keeping traceability—the case index names the client, though the study itself describes it as one of Europe's largest pharmaceutical companies. For an unnamed American software company it built a Bayesian…
Reviewed Aug 5, 2026
Read the full assessment →Best for
Where each agency measurably leads on the published data — team capacity, declared specializations, editorial scoring, and rates where both publish them. Use these to match an agency to your project priorities.
Choose Alice Labs if you need
- closer collaboration at a smaller team scale
- disclosed specialization in Public Sector / SaaS & B2B
- broader service offering — also covers AI Automation and AI SEO
Choose Modulai if you need
- larger team capacity for multi-stream or enterprise-scale programs
- disclosed specialization in FinTech / Healthcare
- broader service offering — also covers AI Development and Generative AI
Strengths and watch-outs
Both upsides and risks, straight from our editorial assessments.
Alice Labs
Strengths
- Five engagements, five sets of outcome figures—no other agency on this roster publishes results this consistently
- The figures are operational: hours freed, calls automated, kronor saved, rather than impressions or engagement
- Works across automation, agents and AI search rather than one narrow service, which suits a smaller company buying its first AI project
Watch-outs
- Only one of the five cases names its client—ask which sector descriptions correspond to which companies
- Founded 2023 with no published team size; confirm capacity and who would actually deliver
Modulai
Strengths
- Names its models and its reasoning—Bayesian hierarchical regression, multimodal RAG, CPU-optimized detection—rather than describing capabilities
- Klarna and Novo Nordisk among named clients, which is a rare pairing of consumer fintech and regulated pharma
- Publishes method openly, including how it evaluates retrieval quality, so the engineering standard is checkable before you engage
Watch-outs
- More than a dozen published cases and no outcome figure in any of them—this team documents how it works, not what it earned
- A 30-plus engineering team taking research-grade problems; confirm capacity and timeline before committing to a deadline
Service coverage
Where the two overlap, and where each covers ground the other does not.
Industry coverage
Where the two overlap, and where each covers ground the other does not.
Pricing math
What a 12-week engagement at one full-time equivalent (~480 hours) costs at each agency’s published rate. An arithmetic projection, not a quote — real scopes move with seniority mix and team shape.
Alice Labs
Rate: €85-130/hr
€40,800–€62,400
Modulai
Contact for rates
Only Alice Labs publishes a rate, so there is no gap to measure. Modulai quotes per engagement — ask for a rate card early, since a comparison that starts on scope and ends on price tends to end late.
Frequently asked questions
- Which has more E-commerce experience, Alice Labs or Modulai?
- Both agencies show documented E-commerce work. Modulai has the broader industry stack overall, with disclosed experience in FinTech, Healthcare, Manufacturing beyond their shared focus.
- Which scores higher overall, Alice Labs or Modulai?
- Modulai scores 61.8/100, 1.8 points higher than Alice Labs at 60/100. See our methodology for how scores are calculated.
- When should I consider both Alice Labs and Modulai?
- Consider running parallel discovery briefs with Alice Labs and Modulai if your project spans multiple workstreams, you want competitive proposals to compare scope and approach, or you're undecided between the specialization angles each brings (see the Best for cards above). Most engagements ultimately go with one — but the parallel-brief phase is a low-cost way to validate fit.
Read the full reviews
A side-by-side is a starting point. The full assessments carry the portfolio analysis, documented engagements, and the evidence behind every strength and watch-out above.