Agency Comparison
Alice Labs vs Walma
Two top-rated AI Consulting agencies in Stockholm.
Comparison updated
Side by side
Published data on both agencies. Where one side measurably differs, the dot marks it: the higher score, the lower published rate, the larger team, the more recent review. Which of those is an advantage depends on your brief.
| Attribute | Alice Labs | Walma |
|---|---|---|
| Editorial score | 60/100 | Higher score: 60.3/100 |
| Hourly rate | €85-130/hr | Contact for rates |
| Team size | Larger team: 2-9 | |
| Location | Stockholm, Sweden | Stockholm, Sweden |
| Founded | 2023 | — |
| Last reviewed | Aug 5, 2026 | Aug 5, 2026 |
What we said about each
Our take on Alice Labs
The most consistently quantified portfolio in this register, and it belongs to a firm founded in 2023. Ljusgårda, the named client, runs a vertical farm supplying grocery stores; the SMS ordering agent built for it automates 70-80% of order calls and saves a stated 2. 5 million kronor a year against an 83% cost reduction.
Reviewed Aug 5, 2026
Read the full assessment →Our take on Walma
Four published engagements, and every one of them ends in a number: support response time down 65% with roughly three hours a day freed per case handler, forecasting accuracy up 40%, sales proposals from two hours to eight minutes with 80% less manual administration, internal service in a municipality roughly 50% faster. That consistency is unusual. Most agencies publish one quantified case and four descriptions.
Reviewed Aug 5, 2026
Read the full assessment →Best for
Where each agency measurably leads on the published data — team capacity, declared specializations, editorial scoring, and rates where both publish them. Use these to match an agency to your project priorities.
Choose Alice Labs if you need
- larger team capacity for multi-stream or enterprise-scale programs
- disclosed specialization in E-commerce
- broader service offering — also covers AI SEO
Choose Walma if you need
- closer collaboration at a smaller team scale
- disclosed specialization in Manufacturing
- broader service offering — also covers AI Development
Strengths and watch-outs
Both upsides and risks, straight from our editorial assessments.
Alice Labs
Strengths
- Five engagements, five sets of outcome figures—no other agency on this roster publishes results this consistently
- The figures are operational: hours freed, calls automated, kronor saved, rather than impressions or engagement
- Works across automation, agents and AI search rather than one narrow service, which suits a smaller company buying its first AI project
Watch-outs
- Only one of the five cases names its client—ask which sector descriptions correspond to which companies
- Founded 2023 with no published team size; confirm capacity and who would actually deliver
Walma
Strengths
- Every published engagement carries an outcome figure, and they are operational rather than vanity metrics—hours per handler, minutes per proposal
- Owns its platform, so the data-residency answer is architectural rather than contractual—relevant for Swedish public-sector buyers
- Runs an EU AI Act advisory practice alongside delivery, which most agencies of this size do not attempt
Watch-outs
- The four quantified cases are anonymized and the ten client names attach to none of them—ask which is which
- No team size or founding year published; the organization number and address are there, the scale is not
Service coverage
Where the two overlap, and where each covers ground the other does not.
Industry coverage
Where the two overlap, and where each covers ground the other does not.
Pricing math
What a 12-week engagement at one full-time equivalent (~480 hours) costs at each agency’s published rate. An arithmetic projection, not a quote — real scopes move with seniority mix and team shape.
Alice Labs
Rate: €85-130/hr
€40,800–€62,400
Walma
Contact for rates
Only Alice Labs publishes a rate, so there is no gap to measure. Walma quotes per engagement — ask for a rate card early, since a comparison that starts on scope and ends on price tends to end late.
Frequently asked questions
- Which has more Public Sector experience, Alice Labs or Walma?
- Both agencies show documented Public Sector work and have similar industry breadth. Compare directly on the agency profiles: Alice Labs and Walma.
- Which scores higher overall, Alice Labs or Walma?
- Walma scores 60.3/100, 0.3 points higher than Alice Labs at 60/100. See our methodology for how scores are calculated.
- When should I consider both Alice Labs and Walma?
- Consider running parallel discovery briefs with Alice Labs and Walma if your project spans multiple workstreams, you want competitive proposals to compare scope and approach, or you're undecided between the specialization angles each brings (see the Best for cards above). Most engagements ultimately go with one — but the parallel-brief phase is a low-cost way to validate fit.
Read the full reviews
A side-by-side is a starting point. The full assessments carry the portfolio analysis, documented engagements, and the evidence behind every strength and watch-out above.