Agency Comparison
Alice Labs vs Dear Future
Comparing AI Consulting options: Stockholm vs Copenhagen.
Comparison updated · Newest review
Side by side
Published data on both agencies. Where one side measurably differs, the dot marks it: the higher score, the lower published rate, the larger team, the more recent review. Which of those is an advantage depends on your brief.
| Attribute | Alice Labs | Dear Future |
|---|---|---|
| Editorial score | 60/100 | Higher score: 61.8/100 |
| Hourly rate | €85-130/hr | Contact for rates |
| Team size | 2-9 | Larger team: 50-249 |
| Location | Stockholm, Sweden | Copenhagen, Denmark |
| Founded | 2023 | 2005 |
| Last reviewed | Aug 5, 2026 | More recent review: Sep 9, 2026 |
What we said about each
Our take on Alice Labs
The most consistently quantified portfolio in this register, and it belongs to a firm founded in 2023. Ljusgårda, the named client, runs a vertical farm supplying grocery stores; the SMS ordering agent built for it automates 70-80% of order calls and saves a stated 2. 5 million kronor a year against an 83% cost reduction.
Reviewed Aug 5, 2026
Read the full assessment →Our take on Dear Future
This is the most measured portfolio in the Copenhagen roster. For Bonnier Publications, customer data from the CRM, Google Analytics and the newsletter platform was consolidated into BigQuery, a purchase-propensity model segmented 33. 3 million users into five groups, and the segments were activated directly in search and display: 53 percent growth in digital subscription sales, 18 percent higher conversion, 327 million predictions generated.
Reviewed Sep 9, 2026
Read the full assessment →Best for
Where each agency measurably leads on the published data — team capacity, declared specializations, editorial scoring, and rates where both publish them. Use these to match an agency to your project priorities.
Choose Alice Labs if you need
- closer collaboration at a smaller team scale
- disclosed specialization in Public Sector
- broader service offering — also covers AI Automation and AI Agents
Choose Dear Future if you need
- larger team capacity for multi-stream or enterprise-scale programs
- broader service offering — also covers AI Development
Strengths and watch-outs
Both upsides and risks, straight from our editorial assessments.
Alice Labs
Strengths
- Five engagements, five sets of outcome figures—no other agency on this roster publishes results this consistently
- The figures are operational: hours freed, calls automated, kronor saved, rather than impressions or engagement
- Works across automation, agents and AI search rather than one narrow service, which suits a smaller company buying its first AI project
Watch-outs
- Only one of the five cases names its client—ask which sector descriptions correspond to which companies
- Founded 2023 with no published team size; confirm capacity and who would actually deliver
Dear Future
Strengths
- Outcomes are published with the mechanism attached—33.3 million users into five segments, 327 million predictions, 53 percent subscription growth for Bonnier Publications
- The data path is named on each engagement: CRM, analytics and platform data consolidated into BigQuery before any model is trained
- Twelve case studies, every one with a named client, spanning media, retail, healthcare and education
Watch-outs
- The work sits on commercial first-party data—if your problem needs a model trained on something else, ask for that engagement specifically
- The Pandora case is activation of a model the client already had; check which of your candidates' studies are modeling and which are adoption
- Trading since 2005 under a former name and rebranded recently—confirm which team carried over and who would staff you
Service coverage
Where the two overlap, and where each covers ground the other does not.
Industry coverage
Where the two overlap, and where each covers ground the other does not.
Pricing math
What a 12-week engagement at one full-time equivalent (~480 hours) costs at each agency’s published rate. An arithmetic projection, not a quote — real scopes move with seniority mix and team shape.
Alice Labs
Rate: €85-130/hr
€40,800–€62,400
Dear Future
Contact for rates
Only Alice Labs publishes a rate, so there is no gap to measure. Dear Future quotes per engagement — ask for a rate card early, since a comparison that starts on scope and ends on price tends to end late.
Frequently asked questions
- Which has more E-commerce experience, Alice Labs or Dear Future?
- Both agencies show documented E-commerce work. Alice Labs has the broader industry stack overall, with disclosed experience in Public Sector beyond their shared focus.
- Which scores higher overall, Alice Labs or Dear Future?
- Dear Future scores 61.8/100, 1.8 points higher than Alice Labs at 60/100. See our methodology for how scores are calculated.
- Which is faster to engage, Alice Labs or Dear Future?
- Neither publishes lead times, so this is a read on team size rather than a measured answer. Alice Labs runs the smaller team, which usually means fewer procurement gates and a shorter path to kickoff. Dear Future runs a larger one, which tends to mean more steps but more capacity to start parallel workstreams. Current kickoff availability is the number that actually decides it — ask both.
- When should I consider both Alice Labs and Dear Future?
- Consider running parallel discovery briefs with Alice Labs and Dear Future if your project spans multiple workstreams, you want competitive proposals to compare scope and approach, or you're undecided between the specialization angles each brings (see the Best for cards above). Most engagements ultimately go with one — but the parallel-brief phase is a low-cost way to validate fit.
Read the full reviews
A side-by-side is a starting point. The full assessments carry the portfolio analysis, documented engagements, and the evidence behind every strength and watch-out above.