Found
London, United Kingdom
About
Found is a London performance-marketing agency with a data and AI practice covering AI-search visibility, data science and marketing automation, built on its own Luminr and Everysearch tooling.
Who They Work With
UK consumer brands in retail, insurance and hospitality that want AI applied inside paid search, SEO and campaign data.
Based on 8 client engagements with a source URL · researched 27 Sept 2026
Our Take
Found's clearest AI work is a model it built: for Secret Sales, a deep neural network predicting each product's 30-day sales value, served to the client through a web app and rolled out on a small slice of budget first, credited with 28% higher ROAS than the account's other Shopping campaigns and more than £1M in incremental profit.
The other AI-tagged studies are thinner on the AI itself—1st Central's award-winning acquisition work runs on Google's pre-built audiences and lookalike modeling, and the Clermont Hotel Group project mined Instagram posts into a "hidden gems" ranking and used generative AI to draft the marketing plan.
AI search is the biggest part of the pitch, run through the in-house Luminr platform, yet no case study reports a citation or AI-answer result; the Luminr study for Taylor & Francis counts keywords analyzed and snippet opportunities found, not an outcome.
The weaker fit is buyers who want AI-search results they can check before signing, or an AI system outside marketing—every study read sits inside paid media, SEO or campaign planning.
Key strengths
- Secret Sales documents a model built and put to work: a neural network scoring products by predicted 30-day sales value, a client web app, and a rollout that tiered bidding by predicted potential
- Client executives named with titles on the AI work—Secret Sales' founder and CEO, 1st Central's Digital & Marketing Director, Clermont's Digital Marketing Manager, Haleon's Global Search Lead
- A named Chief AI Officer on the record (BBC Radio 5 Live and Radio 4, The Drum Podcast), and a UK Search Award for Best Use of Search in B2C cited on the 1st Central study
Good to know
- No published case study reports an AI-search outcome—ask for the citation or share-of-answer movement Luminr recorded for an existing client, with the engines and prompt set it measured
- The data and AI work is credited to sister company Braidr, whose managing director is Found's Chief AI Officer—ask which entity contracts, who builds the model and who owns it afterward
- The AI SEO page calls Found "the #1 AI search agency" with no measurement behind the ranking—treat it as marketing copy and ask for evidence from your own category
Reviewed by Gabor Kiss
Founder & Curator, AIAgencies.eu · 23 Sept 2026
Based on the agency's publicly available portfolio. Own this agency? Claim your profile to provide additional context or request a review update.
Notable Clients
Every engagement documented in a published case study
Documented engagements: Secret Sales, 1st Central, Clermont Hotel Group, Taylor & Francis, Haleon, Questback, Trust Payments, and AllClear. All 8 carry a source URL on file.
Services
Industries
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