Agency Comparison
Klingit vs Push Group
Comparing AI Marketing options: Stockholm vs London.
Comparison updated August 2026
Side by side
Published data on both agencies. Where one side measurably differs, the dot marks it: the higher score, the lower published rate, the larger team, the more recent review. Which of those is an advantage depends on your brief.
| Attribute | Klingit | Push Group |
|---|---|---|
| Editorial score | Higher score: 52.8/100 | 50.5/100 |
| Hourly rate | Contact for rates | Contact for rates |
| Team size | Larger team: 50-249 | 10-49 |
| Location | Stockholm, Sweden | London, United Kingdom |
| Founded | 2021 | — |
| Last reviewed | Aug 5, 2026 | More recent review: Aug 6, 2026 |
What we said about each
Our take on Klingit
A creative production company that delivers on subscription, and the reason it is listed here is narrow and specific: it produces campaign work generatively, and says so. The LOOP brief is explicit—create AI-generated video for a nicotine-pouch launch, fast and within budget—and the client's marketing director is quoted by name. Häxan, a Swedish household brand from the early 1900s, ran a Halloween campaign whose imagery was generated because a photoshoot was out of reach; its co-owner is…
Reviewed Aug 5, 2026
Read the full assessment →Our take on Push Group
The AI work here is not only optimization for AI — some of it is delivery with AI, which is rarer in this category. For Dr Chrissie Yu, a London consultant obstetrician, the agency used its own DialAgents to model audience personas and generate the questions those personas ask, then trained agents to extract forum discussions and categorize the answers into a dataset, which became a survey and a statistical article. Domain rating went from 1 to 19 in three months, the campaign page took 149…
Reviewed Aug 6, 2026
Read the full assessment →Best for
Where each agency measurably leads on the published data — team capacity, declared specializations, editorial scoring, and rates where both publish them. Use these to match an agency to your project priorities.
Choose Klingit if you need
- larger team capacity for multi-stream or enterprise-scale programs
- disclosed specialization in SaaS & B2B
- broader service offering — also covers AI Video
- a higher overall editorial score
Choose Push Group if you need
- closer collaboration at a smaller team scale
- disclosed specialization in Manufacturing
- broader service offering — also covers AI Agents
Strengths and watch-outs
Both upsides and risks, straight from our editorial assessments.
Klingit
Strengths
- Two named-client campaigns where generative production is the delivery method, both with attributed client quotes explaining the cost case
- An in-house generation engine tuned to a brand's own assets, rather than generic tooling applied per project
- A subscription model with 80-plus creatives, which suits continuous campaign output rather than one-off projects
Watch-outs
- This is production, not engineering—there is no system delivered and no model built for you
- Most of the portfolio is conventional design and brand work; the AI is a method inside it, not the offer
Push Group
Strengths
- Uses AI agents to do the research, not just to be optimized for—persona modeling and forum-data extraction feeding a published survey
- Third-party validated: Best Use of AI in a Client Campaign, UK Agency Awards 2025, with the judges' reasoning published
- An in-house innovation lab with agent products and training behind the client work, plus company registration, a team page and platform partnerships published
Watch-outs
- The BRITA case reuses another client's results block—ask which figures belong to which engagement before relying on either
- AI visibility here is measured on Google's AI surfaces; ask what is tracked across ChatGPT and Perplexity
- This is a performance marketing agency first—the AI sits inside campaigns rather than in systems you would operate afterward
Service coverage
Where the two overlap, and where each covers ground the other does not.
Industry coverage
Where the two overlap, and where each covers ground the other does not.
Frequently asked questions
- Which has more E-commerce experience, Klingit or Push Group?
- Both agencies show documented E-commerce work and have similar industry breadth. Compare directly on the agency profiles: Klingit and Push Group.
- Which scores higher overall, Klingit or Push Group?
- Klingit scores 52.8/100, 2.3 points higher than Push Group at 50.5/100. Both portfolio quality and business credibility feed into the score — see our methodology for the full breakdown.
- Which is faster to engage, Klingit or Push Group?
- Neither publishes lead times, so this is a read on team size rather than a measured answer. Push Group runs the smaller team, which usually means fewer procurement gates and a shorter path to kickoff. Klingit runs a larger one, which tends to mean more steps but more capacity to start parallel workstreams. Current kickoff availability is the number that actually decides it — ask both.
- When should I consider both Klingit and Push Group?
- Consider running parallel discovery briefs with Klingit and Push Group if your project spans multiple workstreams, you want competitive proposals to compare scope and approach, or you're undecided between the specialization angles each brings (see the Best for cards above). Most engagements ultimately go with one — but the parallel-brief phase is a low-cost way to validate fit.
Read the full reviews
A side-by-side is a starting point. The full assessments carry the portfolio analysis, documented engagements, and the evidence behind every strength and watch-out above.