Push Group
London, United Kingdom
About
Push Group is a London performance marketing agency with an in-house innovation lab building AI agents, running generative engine optimization and AI-assisted research alongside paid media and SEO.
Our Take
The AI work here is not only optimization for AI — some of it is delivery with AI, which is rarer in this category.
For Dr Chrissie Yu, a London consultant obstetrician, the agency used its own DialAgents to model audience personas and generate the questions those personas ask, then trained agents to extract forum discussions and categorize the answers into a dataset, which became a survey and a statistical article. Domain rating went from 1 to 19 in three months, the campaign page took 149 top-ten keywords and 2,700 clicks, and the content reached number one in Google's AI Overviews on a health topic, ahead of the NHS. The campaign won Best Use of AI in a Client Campaign at the UK Agency Awards 2025, and the judges' comments are published with it.
Behind that sit a generative engine optimization practice with BRITA, an AI-assisted growth campaign for Clarks, and AI video for Fantasy Football Hub, plus an in-house lab—DIAL—selling agent products and AI training.
One caution about reading the numbers. The BRITA page reuses the Dr Chrissie Yu statistics block verbatim, including "domain rating 1 to 19" and "outranking NHS", which cannot be true of a global filtration brand on a water-dispenser topic. The BRITA-specific figures—6.8% AI share of voice, cost of acquisition down across the dispenser division—look like the real ones.
Key strengths
- Uses AI agents to do the research, not just to be optimized for—persona modeling and forum-data extraction feeding a published survey
- Third-party validated: Best Use of AI in a Client Campaign, UK Agency Awards 2025, with the judges' reasoning published
- An in-house innovation lab with agent products and training behind the client work, plus company registration, a team page and platform partnerships published
Good to know
- The BRITA case reuses another client's results block—ask which figures belong to which engagement before relying on either
- AI visibility here is measured on Google's AI surfaces; ask what is tracked across ChatGPT and Perplexity
- This is a performance marketing agency first—the AI sits inside campaigns rather than in systems you would operate afterward
Reviewed by Gabor Kiss
Founder & Curator, AIAgencies.eu · Aug 6, 2026
Based on the agency's publicly available portfolio. Own this agency? Claim your profile to provide additional context or request a review update.
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