Agency Comparison
Alice Labs vs Push Group
Comparing AI Agents options: Stockholm vs London.
Comparison updated August 2026
Side by side
Published data on both agencies. Where one side measurably differs, the dot marks it: the higher score, the lower published rate, the larger team, the more recent review. Which of those is an advantage depends on your brief.
| Attribute | Alice Labs | Push Group |
|---|---|---|
| Editorial score | Higher score: 56.3/100 | 50.5/100 |
| Hourly rate | Contact for rates | Contact for rates |
| Team size | Larger team: 10-49 | |
| Location | Stockholm, Sweden | London, United Kingdom |
| Founded | 2023 | — |
| Last reviewed | Aug 5, 2026 | More recent review: Aug 6, 2026 |
What we said about each
Our take on Alice Labs
The most consistently quantified portfolio in this register, and it belongs to a firm founded in 2023. Ljusgårda, the named client, runs a vertical farm supplying grocery stores; the SMS ordering agent built for it automates 70-80% of order calls and saves a stated 2. 5 million kronor a year against an 83% cost reduction.
Reviewed Aug 5, 2026
Read the full assessment →Our take on Push Group
The AI work here is not only optimization for AI — some of it is delivery with AI, which is rarer in this category. For Dr Chrissie Yu, a London consultant obstetrician, the agency used its own DialAgents to model audience personas and generate the questions those personas ask, then trained agents to extract forum discussions and categorize the answers into a dataset, which became a survey and a statistical article. Domain rating went from 1 to 19 in three months, the campaign page took 149…
Reviewed Aug 6, 2026
Read the full assessment →Best for
Where each agency measurably leads on the published data — team capacity, declared specializations, editorial scoring, and rates where both publish them. Use these to match an agency to your project priorities.
Choose Alice Labs if you need
- closer collaboration at a smaller team scale
- disclosed specialization in Public Sector / SaaS & B2B
- broader service offering — also covers AI Consulting and AI Automation
- a higher overall editorial score
Choose Push Group if you need
- larger team capacity for multi-stream or enterprise-scale programs
- disclosed specialization in Healthcare / Manufacturing
- broader service offering — also covers AI Marketing
Strengths and watch-outs
Both upsides and risks, straight from our editorial assessments.
Alice Labs
Strengths
- Five engagements, five sets of outcome figures—no other agency on this roster publishes results this consistently
- The figures are operational: hours freed, calls automated, kronor saved, rather than impressions or engagement
- Works across automation, agents and AI search rather than one narrow service, which suits a smaller company buying its first AI project
Watch-outs
- Only one of the five cases names its client—ask which sector descriptions correspond to which companies
- Founded 2023 with no published team size; confirm capacity and who would actually deliver
Push Group
Strengths
- Uses AI agents to do the research, not just to be optimized for—persona modeling and forum-data extraction feeding a published survey
- Third-party validated: Best Use of AI in a Client Campaign, UK Agency Awards 2025, with the judges' reasoning published
- An in-house innovation lab with agent products and training behind the client work, plus company registration, a team page and platform partnerships published
Watch-outs
- The BRITA case reuses another client's results block—ask which figures belong to which engagement before relying on either
- AI visibility here is measured on Google's AI surfaces; ask what is tracked across ChatGPT and Perplexity
- This is a performance marketing agency first—the AI sits inside campaigns rather than in systems you would operate afterward
Service coverage
Where the two overlap, and where each covers ground the other does not.
Industry coverage
Where the two overlap, and where each covers ground the other does not.
Frequently asked questions
- Which has more E-commerce experience, Alice Labs or Push Group?
- Both agencies show documented E-commerce work and have similar industry breadth. Compare directly on the agency profiles: Alice Labs and Push Group.
- Which scores higher overall, Alice Labs or Push Group?
- Alice Labs scores 56.3/100, 5.8 points higher than Push Group at 50.5/100. Both portfolio quality and business credibility feed into the score — see our methodology for the full breakdown.
- When should I consider both Alice Labs and Push Group?
- Consider running parallel discovery briefs with Alice Labs and Push Group if your project spans multiple workstreams, you want competitive proposals to compare scope and approach, or you're undecided between the specialization angles each brings (see the Best for cards above). Most engagements ultimately go with one — but the parallel-brief phase is a low-cost way to validate fit.
Read the full reviews
A side-by-side is a starting point. The full assessments carry the portfolio analysis, documented engagements, and the evidence behind every strength and watch-out above.