Agency Comparison
Alice Labs vs Klingit
Two top-rated AI SEO agencies in Stockholm.
Comparison updated August 2026
Side by side
Published data on both agencies. Where one side measurably differs, the dot marks it: the higher score, the lower published rate, the larger team, the more recent review. Which of those is an advantage depends on your brief.
| Attribute | Alice Labs | Klingit |
|---|---|---|
| Editorial score | Higher score: 56.3/100 | 52.8/100 |
| Hourly rate | Contact for rates | Contact for rates |
| Team size | Larger team: 50-249 | |
| Location | Stockholm, Sweden | Stockholm, Sweden |
| Founded | 2023 | 2021 |
| Last reviewed | Aug 5, 2026 | Aug 5, 2026 |
What we said about each
Our take on Alice Labs
The most consistently quantified portfolio in this register, and it belongs to a firm founded in 2023. Ljusgårda, the named client, runs a vertical farm supplying grocery stores; the SMS ordering agent built for it automates 70-80% of order calls and saves a stated 2. 5 million kronor a year against an 83% cost reduction.
Reviewed Aug 5, 2026
Read the full assessment →Our take on Klingit
A creative production company that delivers on subscription, and the reason it is listed here is narrow and specific: it produces campaign work generatively, and says so. The LOOP brief is explicit—create AI-generated video for a nicotine-pouch launch, fast and within budget—and the client's marketing director is quoted by name. Häxan, a Swedish household brand from the early 1900s, ran a Halloween campaign whose imagery was generated because a photoshoot was out of reach; its co-owner is…
Reviewed Aug 5, 2026
Read the full assessment →Best for
Where each agency measurably leads on the published data — team capacity, declared specializations, editorial scoring, and rates where both publish them. Use these to match an agency to your project priorities.
Choose Alice Labs if you need
- closer collaboration at a smaller team scale
- disclosed specialization in Public Sector
- broader service offering — also covers AI Consulting and AI Automation
- a higher overall editorial score
Choose Klingit if you need
- larger team capacity for multi-stream or enterprise-scale programs
- disclosed specialization in Healthcare
- broader service offering — also covers AI Video and AI Marketing
Strengths and watch-outs
Both upsides and risks, straight from our editorial assessments.
Alice Labs
Strengths
- Five engagements, five sets of outcome figures—no other agency on this roster publishes results this consistently
- The figures are operational: hours freed, calls automated, kronor saved, rather than impressions or engagement
- Works across automation, agents and AI search rather than one narrow service, which suits a smaller company buying its first AI project
Watch-outs
- Only one of the five cases names its client—ask which sector descriptions correspond to which companies
- Founded 2023 with no published team size; confirm capacity and who would actually deliver
Klingit
Strengths
- Two named-client campaigns where generative production is the delivery method, both with attributed client quotes explaining the cost case
- An in-house generation engine tuned to a brand's own assets, rather than generic tooling applied per project
- A subscription model with 80-plus creatives, which suits continuous campaign output rather than one-off projects
Watch-outs
- This is production, not engineering—there is no system delivered and no model built for you
- Most of the portfolio is conventional design and brand work; the AI is a method inside it, not the offer
Service coverage
Where the two overlap, and where each covers ground the other does not.
Industry coverage
Where the two overlap, and where each covers ground the other does not.
Frequently asked questions
- Which has more E-commerce experience, Alice Labs or Klingit?
- Both agencies show documented E-commerce work and have similar industry breadth. Compare directly on the agency profiles: Alice Labs and Klingit.
- Which scores higher overall, Alice Labs or Klingit?
- Alice Labs scores 56.3/100, 3.5 points higher than Klingit at 52.8/100. Both portfolio quality and business credibility feed into the score — see our methodology for the full breakdown.
- When should I consider both Alice Labs and Klingit?
- Consider running parallel discovery briefs with Alice Labs and Klingit if your project spans multiple workstreams, you want competitive proposals to compare scope and approach, or you're undecided between the specialization angles each brings (see the Best for cards above). Most engagements ultimately go with one — but the parallel-brief phase is a low-cost way to validate fit.
Read the full reviews
A side-by-side is a starting point. The full assessments carry the portfolio analysis, documented engagements, and the evidence behind every strength and watch-out above.