Agency Comparison

DEPT vs Klingit

Comparing AI Marketing options: Amsterdam vs Stockholm.

DEPT

DEPT

Amsterdam, Netherlands

60.3/100

Klingit

Klingit

Stockholm, Sweden

52.8/100

Comparison updated August 2026

Side by side

Published data on both agencies. Where one side measurably differs, the dot marks it: the higher score, the lower published rate, the larger team, the more recent review. Which of those is an advantage depends on your brief.

AttributeDEPTKlingit
Editorial scoreHigher score: 60.3/10052.8/100
Hourly rateContact for ratesContact for rates
Team sizeLarger team: 50-249
LocationAmsterdam, NetherlandsStockholm, Sweden
Founded20162021
Last reviewedMore recent review: Aug 6, 2026Aug 5, 2026

What we said about each

Our take on DEPT

Signs is the most visible AI work here: a sign-language learning platform using computer vision to check the learner's signing, which reached more than 20 million people in its first week and recorded 20,000 signs learned in ten days. It is a collaboration with NVIDIA and the American Society for Deaf Children rather than a commissioned client project, which is worth knowing when you read it as evidence. The commissioned AI work is more ordinary and more useful as a guide: a return-value…

Reviewed Aug 6, 2026

Read the full assessment →

Our take on Klingit

A creative production company that delivers on subscription, and the reason it is listed here is narrow and specific: it produces campaign work generatively, and says so. The LOOP brief is explicit—create AI-generated video for a nicotine-pouch launch, fast and within budget—and the client's marketing director is quoted by name. Häxan, a Swedish household brand from the early 1900s, ran a Halloween campaign whose imagery was generated because a photoshoot was out of reach; its co-owner is…

Reviewed Aug 5, 2026

Read the full assessment →

Best for

Where each agency measurably leads on the published data — team capacity, declared specializations, editorial scoring, and rates where both publish them. Use these to match an agency to your project priorities.

Choose DEPT if you need

  • closer collaboration at a smaller team scale
  • broader service offering — also covers AI Development and Generative AI
  • a higher overall editorial score

Choose Klingit if you need

  • larger team capacity for multi-stream or enterprise-scale programs
  • disclosed specialization in E-commerce / Healthcare
  • broader service offering — also covers AI Video and AI SEO

Strengths and watch-outs

Both upsides and risks, straight from our editorial assessments.

DEPT

Strengths

  • Named clients with figures attached across three sectors: retail returns, clinical search, sports fan engagement
  • Computer vision applied to genuinely hard interaction problems, not generative demos
  • International delivery capacity, so multi-market rollouts do not need a second agency

Watch-outs

  • Signs is collaborative work with NVIDIA, not a client engagement—judge the commissioned cases separately
  • Published AI work is weighted toward audience-facing products—ask for an operated system with an SLA if that is what you need
  • At this scale, insist on knowing the named team, not the agency's aggregate credentials

Klingit

Strengths

  • Two named-client campaigns where generative production is the delivery method, both with attributed client quotes explaining the cost case
  • An in-house generation engine tuned to a brand's own assets, rather than generic tooling applied per project
  • A subscription model with 80-plus creatives, which suits continuous campaign output rather than one-off projects

Watch-outs

  • This is production, not engineering—there is no system delivered and no model built for you
  • Most of the portfolio is conventional design and brand work; the AI is a method inside it, not the offer

Service coverage

Where the two overlap, and where each covers ground the other does not.

Only Klingit

Industry coverage

Where the two overlap, and where each covers ground the other does not.

Only DEPT

None.

Both

Only Klingit

Frequently asked questions

Which has more SaaS & B2B experience, DEPT or Klingit?
Both agencies show documented SaaS & B2B work. Klingit has the broader industry stack overall, with disclosed experience in E-commerce, Healthcare beyond their shared focus.
Which scores higher overall, DEPT or Klingit?
DEPT scores 60.3/100, 7.5 points higher than Klingit at 52.8/100. Both portfolio quality and business credibility feed into the score — see our methodology for the full breakdown.
When should I consider both DEPT and Klingit?
Consider running parallel discovery briefs with DEPT and Klingit if your project spans multiple workstreams, you want competitive proposals to compare scope and approach, or you're undecided between the specialization angles each brings (see the Best for cards above). Most engagements ultimately go with one — but the parallel-brief phase is a low-cost way to validate fit.

Read the full reviews

A side-by-side is a starting point. The full assessments carry the portfolio analysis, documented engagements, and the evidence behind every strength and watch-out above.

Comparison last updated August 6, 2026. Most recently reviewed: DEPT on August 6, 2026. How we rank