Idiro Analytics
Dublin, Ireland
About
Idiro Analytics is a Dublin AI and data-analytics consultancy building machine learning and customer analytics for telecoms, banks, utilities and government.
Who They Work With
Consumer-facing telecom and utility operators, and Irish public bodies, that need models tested and evidenced rather than built.
Based on 4 client engagements with a source URL · researched 16 Sept 2026
Our Take
The delivery record is long and pre-LLM: Idiro's own Next Best Activity product running in Vodafone Ireland's call centres at a reported €5M annual ROI, and ten years at Electric Ireland that went from building a data mart to customer segmentation and predictive models feeding marketing campaigns, with the client's business solutions manager quoted by name.
No published study names a model, library or platform, and the case-study imagery dates to 2019 and 2020, so the LLM-era and EU AI Act material the site writes about weekly is not represented in the portfolio—ask for a 2025 or 2026 engagement before pricing one.
One page needs care: the Dublin City University study describes an exploratory project on student data, while the figures displayed beside it (70% sales conversion, +53% top-up revenue, 26% of data plans sold to non-data users) are telecom metrics, so read those numbers as unattached to the engagement described.
The weaker fit is buyers who want a system built and handed to them—the service given the most recent and most detailed treatment is independent algorithmic auditing, and the case studies linked from that page are older analytics projects rather than audits.
Key strengths
- The algorithmic-auditing offer is specific where governance copy usually is not: fairness testing by protected group, impact ratios, drift thresholds, two to four weeks per model
- Client-side managers are quoted by name at Electric Ireland and DCU, and the Vodafone Ireland result is stated as a euro figure rather than a percentage
- In business since 2003 under the same co-founder, with CEO, co-founder and COO named and linked to their LinkedIn profiles
Good to know
- No case study names a model, library or platform—ask what ran the Vodafone and Electric Ireland models, and who would build against your stack
- The DCU page's displayed metrics are telecom figures—ask what the university engagement itself produced before repeating those numbers internally
- Team-page claims of projects in 40-plus countries and 15% of the world's population analyzed carry no source—ask for the basis if either matters to your decision
Reviewed by Gabor Kiss
Founder & Curator, AIAgencies.eu · 16 Sept 2026
Based on the agency's publicly available portfolio. Own this agency? Claim your profile to provide additional context or request a review update.
Notable Clients
Documented engagements: Vodafone Ireland, Electric Ireland, Dublin City University, The Pensions Authority, Digicel, and AIB. 4 of 6 carry a source URL on file.
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