Agency Comparison
element61 vs In The Pocket
Two top-rated AI Consulting agencies in Ghent.
Comparison updated · Newest review
Side by side
Published data on both agencies. Where one side measurably differs, the dot marks it: the higher score, the lower published rate, the larger team, the more recent review. Which of those is an advantage depends on your brief.
| Attribute | element61 | In The Pocket |
|---|---|---|
| Editorial score | 65.8/100 | 65.8/100 |
| Hourly rate | Contact for rates | Contact for rates |
| Team size | 50-249 | Larger team: 250+ |
| Location | Ghent, Belgium | Ghent, Belgium |
| Founded | 2007 | 2010 |
| Last reviewed | More recent review: Sep 10, 2026 | Sep 7, 2026 |
What we said about each
Our take on element61
This is a large analytics consultancy with an AI practice inside it, and the firm publishes the numbers most agencies leave out: more than 145 consultants averaging nine years of experience, over €28 million of 2025 revenue, individual consultant CVs on the site, and group ownership under Moore Belgium since 2016. The AI delivery evidence is narrower than that footprint suggests but it is real and dated. At the roofing and cladding company Modde, machine-learning models rank prospects, predict…
Reviewed Sep 10, 2026
Read the full assessment →Our take on In The Pocket
The AI work is named and dated: Penny, an assistant handling Bancontact Company's 8,000 monthly support tickets on Azure with OpenAI models, Jira integration and human verification, reported as a 75% cut in response time—and three protocol-consistency tools built for cancer research organization EORTC in 2026, tested on live protocols and handed to EORTC's own environment. Client staff are quoted by name and role in both, and the older SD Worx mail classifier is published with its accuracy…
Reviewed Sep 7, 2026
Read the full assessment →Best for
Where each agency measurably leads on the published data — team capacity, declared specializations, editorial scoring, and rates where both publish them. Use these to match an agency to your project priorities.
Choose element61 if you need
- closer collaboration at a smaller team scale
- an overall editorial score of 65.8/100
Choose In The Pocket if you need
- larger team capacity for multi-stream or enterprise-scale programs
- an overall editorial score of 65.8/100
Strengths and watch-outs
Both upsides and risks, straight from our editorial assessments.
element61
Strengths
- Verifiable at an unusual level for this category: published headcount, average consultant experience, annual revenue and named CV pages for individual consultants
- Vendor coverage spans IBM, Microsoft, Databricks, SAP, CCH Tagetik, Vena and Qlik, so an architecture recommendation is not forced by a single partnership
- The Modde build shows AI landing where the business already works—models feeding a reporting app with write-back, rather than a separate tool nobody opens
Watch-outs
- The published project library is dominated by business intelligence and performance management; ask specifically for AI engagements from the last two years and what each one does today
- AI case studies name the technique but not the result—ask what changed commercially at Modde since go-live and who maintains the models now
- Delivery is described as coaching and co-development, so budget for your own people's time; this model assumes your team takes the system over
In The Pocket
Strengths
- Named clients with named client-side staff quoted, across banking (KBC, Bancontact Company), HR services (SD Worx) and semiconductors (Melexis)
- The EORTC write-up states what was deliberately left out of scope and that the tools stayed human-in-the-loop in a regulated clinical setting
- Runs its own internal AI platform on Open WebUI across GPT, Claude, Gemini and Mistral with per-use cost control, at 4,500 requests a week
Watch-outs
- AI is a minority of the published portfolio—ask for the AI team specifically and their last three language-model deliveries, not the studio's overall case list
- EORTC is described as a validated pilot handed over for integration, not a system In The Pocket operates—clarify who runs and maintains what you commission
- No rates published and delivery spans five offices including Bucharest—confirm the blend, the location of your team and the day rate before scoping
Service coverage
Both agencies cover the same services — on this axis there is nothing to separate them, so decide on the evidence behind the work rather than its labels.
Industry coverage
Both agencies cover the same industries — on this axis there is nothing to separate them, so decide on the evidence behind the work rather than its labels.
Frequently asked questions
- Which has more FinTech experience, element61 or In The Pocket?
- Both agencies show documented FinTech work and have similar industry breadth. Compare directly on the agency profiles: element61 and In The Pocket.
- Which scores higher overall, element61 or In The Pocket?
- Both score equally well overall (65.8/100). The deciding factor is specialization — see the editorial quotes and Strengths sections above. Full methodology.
- When should I consider both element61 and In The Pocket?
- Consider running parallel discovery briefs with element61 and In The Pocket if your project spans multiple workstreams, you want competitive proposals to compare scope and approach, or you're undecided between the specialization angles each brings (see the Best for cards above). Most engagements ultimately go with one — but the parallel-brief phase is a low-cost way to validate fit.
Read the full reviews
A side-by-side is a starting point. The full assessments carry the portfolio analysis, documented engagements, and the evidence behind every strength and watch-out above.