Crunch Analytics
Ghent, Belgium
About
Crunch Analytics is a Ghent data and AI agency working on pricing optimization, demand forecasting and process automation for retail, FMCG and manufacturing clients.
Who They Work With
Retail and manufacturing teams that want pricing, forecasting and assortment calls made by a model their analysts can run.
Based on 5 client engagements with a source URL · researched 10 Sept 2026
Our Take
The published cases are retail and manufacturing decisions handed to a model, each with the client named: end-of-season markdown pricing at the shoe retailer Torfs, promotional pricing for Brico under Maxeda, assortment analytics at Unilin that took an analysis cycle from weeks to days, demand forecasting at the frozen-food group Ardo.
The Torfs work is the one to read, because the result was measured against the old method rather than asserted—an A/B comparison with the retailer's traditional markdown process, reported at up to 30% more revenue and up to 8% better margin in the AI group.
Running against that, the write-ups stay at business level: no model families, no accuracy methodology, no monitoring or retraining design is published, so the engineering has to be assessed in conversation.
The weaker fit is buyers outside retail, FMCG and manufacturing, or teams wanting a language-model product rather than forecasting and pricing decisions.
Key strengths
- An A/B test against the client's existing process is the strongest form of evidence in this category, and the Torfs markdown case publishes one
- The markdown assistant was scaled to further product categories after the first deployment, which says the work survived contact with operations
- Case studies are honest about the boring part: the Ardo write-up argues that model quality follows from product lines, customer concentration and logistics context rather than algorithm choice
Good to know
- No stack detail is published—ask which models are in production, how accuracy is measured and who retrains them once your assortment changes
- The team page did not resolve at review time and no headcount is published; ask who is assigned and whether the data engineering and the modeling are the same people
- No rate is published—anchor the conversation against the European range on our rate index before scoping
Reviewed by Gabor Kiss
Founder & Curator, AIAgencies.eu · 10 Sept 2026
Based on the agency's publicly available portfolio. Own this agency? Claim your profile to provide additional context or request a review update.
Notable Clients
Every engagement documented in a published case study
Documented engagements: Torfs, Ardo, Brico (Maxeda), Unilin, and Decospan. All 5 carry a source URL on file.
Industries
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