Comparison updated August 2026
Side by side
Published data on both agencies. Where one side measurably differs, the dot marks it: the higher score, the lower published rate, the larger team, the more recent review. Which of those is an advantage depends on your brief.
| Attribute | Lautmaler | Walma |
|---|---|---|
| Editorial score | Higher score: 61.8/100 | 60.3/100 |
| Hourly rate | Contact for rates | Contact for rates |
| Team size | Larger team: 10-49 | |
| Location | Berlin, Germany | Stockholm, Sweden |
| Founded | — | — |
| Last reviewed | Aug 5, 2026 | Aug 5, 2026 |
What we said about each
Our take on Lautmaler
A decade of conversational AI, and the client list reads like the German enterprise directory: Telekom, VW Group, Deutsche Bahn, BVG, Merck, Gothaer, sipgate. Two engagements are published in real depth. The sipgate chatbot is integrated across every service channel, serves customer-service agents as well as end users, and comes with a downloadable whitepaper on how it was built.
Reviewed Aug 5, 2026
Read the full assessment →Our take on Walma
Four published engagements, and every one of them ends in a number: support response time down 65% with roughly three hours a day freed per case handler, forecasting accuracy up 40%, sales proposals from two hours to eight minutes with 80% less manual administration, internal service in a municipality roughly 50% faster. That consistency is unusual. Most agencies publish one quantified case and four descriptions.
Reviewed Aug 5, 2026
Read the full assessment →Best for
Where each agency measurably leads on the published data — team capacity, declared specializations, editorial scoring, and rates where both publish them. Use these to match an agency to your project priorities.
Choose Lautmaler if you need
- larger team capacity for multi-stream or enterprise-scale programs
- disclosed specialization in Healthcare
- broader service offering — also covers Generative AI
Choose Walma if you need
- closer collaboration at a smaller team scale
- disclosed specialization in Manufacturing
- broader service offering — also covers AI Agents and AI Automation
Strengths and watch-outs
Both upsides and risks, straight from our editorial assessments.
Lautmaler
Strengths
- Two case studies published with genuine technical depth, including how conversation quality is measured and improved after launch
- Enterprise references at scale—Telekom, VW Group, Deutsche Bahn, BVG, Merck—across six industries rather than one
- Builds its own tooling (imPersonator for agent persona design, a Unity-to-dialog-manager bridge for XR) and partners with Cognigy and Parloa rather than reselling one platform
Watch-outs
- Outcome numbers live inside downloadable PDFs rather than on the case pages—ask for them before comparing against agencies that publish openly
- No team size or founding year is published, so scale has to be established in the first call
Walma
Strengths
- Every published engagement carries an outcome figure, and they are operational rather than vanity metrics—hours per handler, minutes per proposal
- Owns its platform, so the data-residency answer is architectural rather than contractual—relevant for Swedish public-sector buyers
- Runs an EU AI Act advisory practice alongside delivery, which most agencies of this size do not attempt
Watch-outs
- The four quantified cases are anonymized and the ten client names attach to none of them—ask which is which
- No team size or founding year published; the organization number and address are there, the scale is not
Service coverage
Where the two overlap, and where each covers ground the other does not.
Industry coverage
Where the two overlap, and where each covers ground the other does not.
Frequently asked questions
- Which has more SaaS & B2B experience, Lautmaler or Walma?
- Both agencies show documented SaaS & B2B work and have similar industry breadth. Compare directly on the agency profiles: Lautmaler and Walma.
- Which scores higher overall, Lautmaler or Walma?
- Lautmaler scores 61.8/100, 1.5 points higher than Walma at 60.3/100. Both portfolio quality and business credibility feed into the score — see our methodology for the full breakdown.
- When should I consider both Lautmaler and Walma?
- Consider running parallel discovery briefs with Lautmaler and Walma if your project spans multiple workstreams, you want competitive proposals to compare scope and approach, or you're undecided between the specialization angles each brings (see the Best for cards above). Most engagements ultimately go with one — but the parallel-brief phase is a low-cost way to validate fit.
Read the full reviews
A side-by-side is a starting point. The full assessments carry the portfolio analysis, documented engagements, and the evidence behind every strength and watch-out above.