Agency Comparison
DEPT vs Ekimetrics
Comparing AI Marketing options: Amsterdam vs London.
Comparison updated · Newest review
Side by side
Published data on both agencies. Where one side measurably differs, the dot marks it: the higher score, the lower published rate, the larger team, the more recent review. Which of those is an advantage depends on your brief.
| Attribute | DEPT | Ekimetrics |
|---|---|---|
| Editorial score | Higher score: 64/100 | 52.8/100 |
| Hourly rate | €130-170/hr | Contact for rates |
| Team size | Larger team: 1000-9999 | 50-249 |
| Location | Amsterdam, Netherlands | London, United Kingdom |
| Founded | 2016 | 2006 |
| Last reviewed | Aug 6, 2026 | More recent review: Sep 7, 2026 |
What we said about each
Our take on DEPT
Signs is the most visible AI work here: a sign-language learning platform using computer vision to check the learner's signing, which reached more than 20 million people in its first week and recorded 20,000 signs learned in ten days. It is a collaboration with NVIDIA and the American Society for Deaf Children rather than a commissioned client project, which is worth knowing when you read it as evidence. The commissioned AI work is more ordinary and more useful as a guide: a return-value…
Reviewed Aug 6, 2026
Read the full assessment →Our take on Ekimetrics
Ekimetrics has 20 years of marketing-mix modeling behind it and 13 named clients on the site—Nestlé, Estée Lauder, Renault, Groupe SEB and Blablacar among them—but the named clients and the published case studies are not the same set. The two most detailed cases are anonymous: a climate-risk engine consolidating more than 200 data points per assessment across 1,023 ISIC-coded industries using LLM-generated vulnerability assessments with expert validation, and a beauty-sector formulation system…
Reviewed Sep 7, 2026
Read the full assessment →Best for
Where each agency measurably leads on the published data — team capacity, declared specializations, editorial scoring, and rates where both publish them. Use these to match an agency to your project priorities.
Choose DEPT if you need
- larger team capacity for multi-stream or enterprise-scale programs
- disclosed specialization in SaaS & B2B
- broader service offering — also covers AI Development
- a higher overall editorial score
Choose Ekimetrics if you need
- closer collaboration at a smaller team scale
- disclosed specialization in E-commerce / Manufacturing
- broader service offering — also covers AI Consulting
Strengths and watch-outs
Both upsides and risks, straight from our editorial assessments.
DEPT
Strengths
- Named clients with figures attached across three sectors: retail returns, clinical search, sports fan engagement
- Computer vision applied to genuinely hard interaction problems, not generative demos
- International delivery capacity, so multi-market rollouts do not need a second agency
Watch-outs
- Signs is collaborative work with NVIDIA, not a client engagement—judge the commissioned cases separately
- Published AI work is weighted toward audience-facing products—ask for an operated system with an SLA if that is what you need
- At this scale, insist on knowing the named team, not the agency's aggregate credentials
Ekimetrics
Strengths
- Twenty years of marketing-mix modeling, with a Google Measurement Partner listing and a Microsoft solutions-partner designation in AI and Machine Learning
- The climate-risk work publishes its method: INFORM Risk Index for physical risk scoring, ISIC-compliant classification across 1,023 industries, expert validation before deployment
- Named clients span consumer, automotive and industrial brands—Nestlé, Estée Lauder, Renault, Groupe SEB
Watch-outs
- The named clients and the published case studies are different sets—ask for a case study with the client's name on it
- The "$10B gains delivered and measured" figure is an aggregate with no methodology attached—ask how it is calculated
- The head office is Paris and London is one office—ask where your team sits and who leads the engagement
Service coverage
Where the two overlap, and where each covers ground the other does not.
Industry coverage
Where the two overlap, and where each covers ground the other does not.
Pricing math
What a 12-week engagement at one full-time equivalent (~480 hours) costs at each agency’s published rate. An arithmetic projection, not a quote — real scopes move with seniority mix and team shape.
DEPT
Rate: €130-170/hr
€62,400–€81,600
Ekimetrics
Contact for rates
Only DEPT publishes a rate, so there is no gap to measure. Ekimetrics quotes per engagement — ask for a rate card early, since a comparison that starts on scope and ends on price tends to end late.
Frequently asked questions
- Which scores higher overall, DEPT or Ekimetrics?
- DEPT scores 64/100, 11.2 points higher than Ekimetrics at 52.8/100. Both portfolio quality and business credibility feed into the score — see our methodology for the full breakdown.
- When should I consider both DEPT and Ekimetrics?
- Consider running parallel discovery briefs with DEPT and Ekimetrics if your project spans multiple workstreams, you want competitive proposals to compare scope and approach, or you're undecided between the specialization angles each brings (see the Best for cards above). Most engagements ultimately go with one — but the parallel-brief phase is a low-cost way to validate fit.
Read the full reviews
A side-by-side is a starting point. The full assessments carry the portfolio analysis, documented engagements, and the evidence behind every strength and watch-out above.