Ekimetrics
London, United Kingdom
About
Ekimetrics is a data-science consultancy with a London office at Elm Yard, working on marketing-mix modeling, customer analytics and generative AI for consumer and industrial brands, with its head office in Paris.
Who They Work With
Consumer and industrial brands that need marketing spend measured and modeled rather than an AI system built.
Based on 4 client engagements with a source URL · researched 7 Sept 2026
Our Take
Ekimetrics has 20 years of marketing-mix modeling behind it and 13 named clients on the site—Nestlé, Estée Lauder, Renault, Groupe SEB and Blablacar among them—but the named clients and the published case studies are not the same set.
The two most detailed cases are anonymous: a climate-risk engine consolidating more than 200 data points per assessment across 1,023 ISIC-coded industries using LLM-generated vulnerability assessments with expert validation, and a beauty-sector formulation system built to take a manufacturer from 50 to 500 approved formulas a year against a reformulation deadline covering 1,500+ products.
Both describe real method—the climate work anchors physical risk scoring in the INFORM Risk Index, the formulation work pairs Design of Experiments with the models—but neither says whose problem it solved.
The headline claim of $10 billion in gains delivered has no working shown, so treat the cases as the evidence and the aggregate as marketing.
Key strengths
- Twenty years of marketing-mix modeling, with a Google Measurement Partner listing and a Microsoft solutions-partner designation in AI and Machine Learning
- The climate-risk work publishes its method: INFORM Risk Index for physical risk scoring, ISIC-compliant classification across 1,023 industries, expert validation before deployment
- Named clients span consumer, automotive and industrial brands—Nestlé, Estée Lauder, Renault, Groupe SEB
Good to know
- The named clients and the published case studies are different sets—ask for a case study with the client's name on it
- The "$10B gains delivered and measured" figure is an aggregate with no methodology attached—ask how it is calculated
- The head office is Paris and London is one office—ask where your team sits and who leads the engagement
Reviewed by Gabor Kiss
Founder & Curator, AIAgencies.eu · 7 Sept 2026
Based on the agency's publicly available portfolio. Own this agency? Claim your profile to provide additional context or request a review update.
Notable Clients
Every engagement documented in a published case study
Documented engagements: Eurostar, Nestlé, Estée Lauder, Renault, Groupe SEB, Blablacar, Tim Hortons, and Inspire Brands. All 8 carry a source URL on file.
Industries
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