Comparison updated
Side by side
Published data on both agencies. Where one side measurably differs, the dot marks it: the higher score, the lower published rate, the larger team, the more recent review. Which of those is an advantage depends on your brief.
| Attribute | Brainpool | Imobisoft |
|---|---|---|
| Editorial score | 64/100 | 64/100 |
| Hourly rate | €130-175/hr | Lower published rate: €45-85/hr |
| Team size | 10-49 | 10-49 |
| Location | London, United Kingdom | London, United Kingdom |
| Founded | 2017 | 2009 |
| Last reviewed | Aug 4, 2026 | More recent review: Sep 4, 2026 |
What we said about each
Our take on Brainpool
Two published builds carry the portfolio: Daisy, a timber-design automation platform with a published 12% share of the UK residential timber market, and a computer-vision design pipeline for Crown & Paw with $365,000 in published annual contractor savings. The HSBC engagement confirms bank-grade work exists, but its published write-up stops at the challenge—no outcomes are stated. The homepage's "500+ AI & ML experts" describes a network rather than an office, so clarify who would actually…
Reviewed Aug 4, 2026
Read the full assessment →Our take on Imobisoft
Two named clients, two systems in operational use: the M-PREG platform built for MirZyme Therapeutics scores preeclampsia risk at a stated 93% diagnostic accuracy and carries UKCA marking, and Hydraclean's Legionella compliance platform generates structured risk assessments and reports that replaced a paper inspection process. A third study describes two models for an unnamed petrochemical company—one analyzing competitors' published sustainability reports, one predicting how single indicator…
Reviewed Sep 4, 2026
Read the full assessment →Best for
Where each agency measurably leads on the published data — team capacity, declared specializations, editorial scoring, and rates where both publish them. Use these to match an agency to your project priorities.
Choose Brainpool if you need
- disclosed specialization in FinTech
- broader service offering — also covers AI Automation
Choose Imobisoft if you need
- a more cost-effective engagement (~135% lower rate)
- disclosed specialization in Healthcare
- broader service offering — also covers Generative AI
Strengths and watch-outs
Both upsides and risks, straight from our editorial assessments.
Brainpool
Strengths
- Daisy's published metrics are production numbers: 100% design-productivity increase, sub-10-minute turnaround
- Crown & Paw pipeline published 3x order-processing speed alongside the cost figure
- Case studies span construction, finance, and e-commerce with named clients in each
Watch-outs
- The clients-and-partners page mixes clients with partners (NVIDIA, Fujitsu)—ask which names were engagements
- No published rates; anchor with the EU €100-200/h band
Imobisoft
Strengths
- Regulated-market delivery is evidenced rather than claimed: the diagnostic platform went through conformity assessment, which constrains how the model can change after release
- €45–85/h against the €100–200/h EU band, from a 17-year entity with offices in Coventry and London
- The client wall names GSK, Sky, SABIC, the BBC, Dunelm and Northern Gas Networks—large-account delivery experience to test in the first call
Watch-outs
- GSK, Sky and the BBC appear as logos while the published AI studies belong to smaller clients—ask which named account the AI team actually delivered
- The ESG study's client is anonymized and its outcomes are directional rather than numeric—ask for a reference and the measured movement in the score
- Team structure is not published—confirm whether the people who built the regulated diagnostic platform would be on your engagement
Service coverage
Where the two overlap, and where each covers ground the other does not.
Industry coverage
Where the two overlap, and where each covers ground the other does not.
Pricing math
What a 12-week engagement at one full-time equivalent (~480 hours) costs at each agency’s published rate. An arithmetic projection, not a quote — real scopes move with seniority mix and team shape.
Brainpool
Rate: €130-175/hr
€62,400–€84,000
Imobisoft
Rate: €45-85/hr
€21,600–€40,800
At this scope the published midpoints are about €42,000 apart, with Imobisoft lower. Brainpool publishes FinTech work that Imobisoft does not — that is the one difference on this page that bears on the gap. If your brief does not touch it, the gap is buying something this comparison cannot see.
Frequently asked questions
- Which is cheaper, Brainpool or Imobisoft?
- Imobisoft is cheaper by roughly 135% — €65/hr median vs €153/hr at Brainpool. Published rates cover different things at different agencies — seniority mix, discovery and included revisions are the usual variables — so treat the gap as a question to ask, not a verdict.
- Which has more Manufacturing experience, Brainpool or Imobisoft?
- Both agencies show documented Manufacturing work and have similar industry breadth. Compare directly on the agency profiles: Brainpool and Imobisoft.
- Which scores higher overall, Brainpool or Imobisoft?
- Both score equally well overall (64/100). The deciding factor is specialization — see the editorial quotes and Strengths sections above. Full methodology.
- When should I consider both Brainpool and Imobisoft?
- Consider running parallel discovery briefs with Brainpool and Imobisoft if your project spans multiple workstreams, you want competitive proposals to compare scope and approach, or you're undecided between the specialization angles each brings (see the Best for cards above). Most engagements ultimately go with one — but the parallel-brief phase is a low-cost way to validate fit.
Read the full reviews
A side-by-side is a starting point. The full assessments carry the portfolio analysis, documented engagements, and the evidence behind every strength and watch-out above.