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Upside Lab

Kraków, Poland

10-49€85-130/hrFounded 2017
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About

Kraków consultancy building enterprise AI on top of governed data platforms — AI strategy and roadmapping, AI-ready data foundations, custom AI applications, enterprise integration and MLOps. Also publishes its own open-source agentic AI platform for e-commerce and an LLM-driven ETL tool.

Who They Work With

Teams that need governed, compliant data foundations before AI—healthcare research platforms or commerce running on real customer data.

Based on 5 client engagements with a source URL · researched 8 Sept 2026

Our Take

The Health Data Nexus is the one to read: a governed platform built with the University of Toronto's T-CAIREM so researchers can work on real clinical data, cleared through a formal Privacy Impact Assessment and Threat Risk Assessment under PHIPA and TCPS 2, with isolated cloud environments and no download path.

By May 2025 it hosted nine datasets—among them 14,000 patients across 22,000 visits, over 1,000 CT scans and a voice dataset—served researchers from five countries and carried four datathons; note where the AI sits, though: the compute story ends at Google Vertex AI access for researchers rather than at a model Upside trained.

The rest of the portfolio is e-commerce and platform engineering with commercial numbers attached—17% conversion improvement at SimOptions, 10x revenue growth after Winderen's MVP, $6.5M of automated purchases at Deltabadger—and the firm publishes Enthusiast, an open-source e-commerce assistant that runs against hosted APIs or self-hosted models.

The weaker fit is a buyer who needs a model built and evaluated; what is demonstrated here is the governed data foundation and the product around AI, which is usually what decides whether a model ever reaches users.

Key strengths

  • Regulated data engineering is documented rather than claimed: PHIPA and TCPS 2 compliance, a Privacy Impact Assessment and Threat Risk Assessment, isolated environments with no download capability
  • Adoption is reported, not promised—nine datasets, researchers in five countries, four datathons, and named hospital datasets behind them
  • Publishes Enthusiast, an open-source e-commerce AI tool that supports self-hosted models such as LLaMA alongside SaaS APIs

Good to know

  • In the flagship engagement the AI is what the platform enables; Upside's own work is governance and infrastructure—ask what modeling the team has done itself
  • Outcomes elsewhere are commercial (conversion, revenue, transaction volume) rather than model metrics—ask for an evaluation you can inspect
  • At 10-49 people, ask who operates the platform after launch; the €85-130/h shown here comes from third-party listings rather than from Upside
Gabor Kiss

Reviewed by Gabor Kiss

Founder & Curator, AIAgencies.eu · 8 Sept 2026

Based on the agency's publicly available portfolio. Own this agency? Claim your profile to provide additional context or request a review update.


How we evaluate agencies

Notable Clients

Documented engagements: University of Toronto (T-CAIREM), SimOptions, Winderen, Deltabadger, Artemest, and Samsung. All 6 carry a source URL on file.

University of Toronto (T-CAIREM)Health Data Nexus: a Google Cloud platform giving researchers governed access to clinical datasets under PHIPA and TCPS 2, with PIA and TRA, isolated no-download environments, role-based access and Vertex AI compute; nine datasets and researchers from five countries by May 2025Source
SimOptionsEnd-to-end customer journey work on the eSIM retailer's platform, reported at a 17% conversion rate improvementSource
WinderenMVP build for the equestrian equipment brand, followed by reported 10x revenue growth after launchSource
DeltabadgerBot-driven cryptocurrency accumulation platform, reported as automating $6.5M of Bitcoin purchasesSource
ArtemestBackend development and payment integration to scale the luxury marketplace for global growth and B2B salesSource

Also worked with

SamsungSource

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