Tom & Co
London, United Kingdom
About
Tom & Co is a London e-commerce agency building Adobe Commerce and headless storefronts for retail brands, with a separate AI practice covering generative imagery and workflow automation.
Our Take
An e-commerce agency first—Adobe Commerce and headless storefronts for LeMieux, Oliver Bonas, Agent Provocateur and Barker & Stonehouse—with an AI practice that has produced two engagements worth reading.
The LeMieux image work is the stronger one: generating lifestyle photography variants across a catalogue of more than 10,000 SKUs, so a customer can see a product on a horse the color of their own, at about a tenth of the cost of traditional production. Every generated image is queued for manual approval before it goes live, which is the detail that separates this from a demo.
For BigChange, inbound emails are parsed into jobs automatically across a client base of insurance firms, holding SLA compliance with under two minutes of staff time per job.
The headline claims—30-plus AI projects in production, 120-plus agentic automations live—are the agency's own count and only two of them are published. The weaker fit is a buyer outside retail operations: this bench is strongest where the AI attaches to a commerce workflow.
Key strengths
- Generative imagery in production across a 10,000+ SKU catalogue at roughly a tenth of photography cost, with human approval built into the pipeline
- The BigChange parsing work shows the same team doing unglamorous back-office automation with SLA figures attached
- Named retail clients with individual case studies—LeMieux, Oliver Bonas, Agent Provocateur, Barker & Stonehouse
Good to know
- "30+ AI projects in production" is a self-reported count against two published AI cases—ask to see the rest
- The AI sits inside an e-commerce practice; for AI outside a commerce workflow this is not the specialist bench
- No founding date, no rates, and no company LinkedIn found
Reviewed by Gabor Kiss
Founder & Curator, AIAgencies.eu · Aug 6, 2026
Based on the agency's publicly available portfolio. Own this agency? Claim your profile to provide additional context or request a review update.
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