schalk&friends
Munich, Germany
About
schalk&friends is a Munich digital agency working across commerce platforms, content management and marketing technology, with AI-driven personalization delivered inside customer-data platforms.
Our Take
One published engagement carries the AI case: München Ticket, where first-party ticketing data from SAP Ticket Shops was integrated into Customer.io and used to drive genre-based personalization and event-triggered messaging, with the client's chief operating officer quoted by name.
The AI here is the platform's own—dynamic segmentation and personalization configured against the client's data—rather than models the agency built, and no figures are published for the result.
The wider portfolio is commerce and content work: a Kirby CMS shop with SAP integration for Amphenol, an eCommerce system for Käfer, a headless CMS for Brainlab.
Best for marketing teams that want AI personalization switched on properly inside a customer-data platform, with the data plumbing done first.
Key strengths
- The engagement solved the data problem before the AI one—SAP ticket data made usable, then personalized against
- Certified Customer.io partner, working the platform rather than around it
- Trading since 1999 with named enterprise clients across manufacturing and medtech
Good to know
- The AI is the platform vendor's; if you need custom models or your own stack, this is the wrong shortlist
- The published result is qualitative—ask for engagement or unsubscribe numbers before committing
Reviewed by Gabor Kiss
Founder & Curator, AIAgencies.eu · 4 Aug 2026
Based on the agency's publicly available portfolio. Own this agency? Claim your profile to provide additional context or request a review update.
Notable Clients
Every engagement documented in a published case study
Documented engagement: München Ticket. It carries a source URL on file.
Services
Industries
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