NOVOS
London, United Kingdom
About
NOVOS is an employee-owned London e-commerce growth agency running search, digital PR and an AI-search practice aimed at getting retail brands cited in generated answers.
Who They Work With
Consumer e-commerce brands that want to be named in AI answers through SEO and digital PR, with share-of-answer tracking.
Based on 5 client engagements with a source URL · researched 23 Sept 2026
Our Take
NOVOS puts a number on its AI-search work: for Osprey, share of AI answers in the category rose 21.4 points in twelve months to 72.6%, against 8.7 points for the nearest competitor, with Osprey first in six of nine tracked topics.
The method is SEO, digital PR and site architecture scored against the agency's own NOVOS Signal framework—no AI system is built for the client, and the study does not say which assistants, prompts or tracking tool produced the share figure.
The weaker fit is buyers who need AI engineering or automation, or a B2B brand—every case study read is consumer e-commerce.
Key strengths
- The Osprey result is broken down by topic, from child carriers at 99.6% to technical backpacks at 83.0%, with competitor movement over the same year printed alongside
- Client executives are named with titles on the case studies—Helen of Troy's Associate Director eCommerce EMEA for Osprey, Heal's Head of eCommerce, Vitabiotics' SEO Manager and Baby Mori's CMO
- Employee-owned through a trust since March 2022, with a People Committee feeding decisions to the trust and 40+ co-owners stated on the site
Good to know
- Ask which AI assistants, prompt set and tracking tool sit behind the 72.6% share-of-answer figure before comparing it with another agency's number
- The Heal's and MORI case studies print the same headline figure—non-brand clicks up 215% in December 2025—ask which client it belongs to
- Retainers are priced against movement in NOVOS Signal, the agency's own 20-point score—agree revenue or answer-share targets you can measure independently
Reviewed by Gabor Kiss
Founder & Curator, AIAgencies.eu · 23 Sept 2026
Based on the agency's publicly available portfolio. Own this agency? Claim your profile to provide additional context or request a review update.
Notable Clients
Every engagement documented in a published case study
Documented engagements: Osprey (Helen of Troy), Heal's, Vitabiotics, MORI, and YuMOVE. All 5 carry a source URL on file.
Services
Industries
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