Kruso
Copenhagen, Denmark
About
Kruso is a Copenhagen digital consultancy repositioned around AI, building chatbots, generative AI features and digital platforms for brands and public bodies.
Who They Work With
Consumer brands and public bodies adding AI search or an assistant to a commerce or content platform the same firm builds and operates.
Based on 4 client engagements with a source URL · researched 20 Sept 2026
Our Take
Two AI engagements are published and both are live: IKEA's solar-panel chatbot, built on Microsoft Bot Framework and Umbraco with the Google Maps API reading address, roof orientation and energy consumption to size and price a system, launched first in Poland; and an AI search function from Raffle.ai fitted into Billund Municipality's new website.
Neither write-up carries a number—the IKEA results are listed as reduced manual work and better customer experiences—while the applied-AI page markets multi-agent workflows, agentic platforms and EU AI Act governance against a case list that holds only the IKEA chatbot.
What the portfolio evidences in depth is commerce and platform delivery—Umbraco, commercetools, Akeneo, Bloomreach and Uniform for Triumph Motorcycles, Volvo Car Retail Solutions and Scandlines—and the "Data, AI & Intelligence" tag also sits on engagements like Inco's scan-and-go app, whose published text describes no AI at all.
The weaker fit is buyers who need a model built and evaluated—the visible AI is a vendor component integrated into a platform Kruso builds and runs, so ask to see the agentic work the offering page describes before assuming it exists.
Key strengths
- Delivery under a hard deadline is on the record: Forbrugsforeningen's member platform started in February, went live on 1 October as planned and onboarded more than 8,000 members that day
- The whole team is named: 150 people listed by office and role across Denmark, Sweden, Germany, the Netherlands and Ukraine, with partners reachable by direct phone and email
- Both AI engagements sit on platforms Kruso already ran—Billund Municipality has been a client since 2013, IKEA across CMS and commerce work—so the AI went into systems the same firm operates
Good to know
- Ask what was built versus integrated: the IKEA chatbot runs on Microsoft Bot Framework and the municipal search is Raffle.ai's product, so the model work in both sits with the vendor
- No AI case publishes a figure—ask for query volumes, deflection rates or handling-time numbers from the IKEA and Billund systems before treating either as proof of impact
- The applied-AI page routes new work through low-risk proofs of concept; if you need a system in production, agree up front what carries it past the pilot and who operates it
Reviewed by Gabor Kiss
Founder & Curator, AIAgencies.eu · 20 Sept 2026
Based on the agency's publicly available portfolio. Own this agency? Claim your profile to provide additional context or request a review update.
Notable Clients
Documented engagements: IKEA, Billund Municipality, Forbrugsforeningen, Inco Cash & Carry, Triumph Motorcycles, Volvo Car Retail Solutions, and Scandlines. All 7 carry a source URL on file.
Also worked with
Industries
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