Contra Agency
London, United Kingdom
About
Contra Agency is a London web design and digital marketing agency working with law firms, universities and public bodies, with an answer engine optimization practice aimed at visibility inside AI-generated search results.
Our Take
One published engagement carries this listing, and it is answer engine optimization rather than model building: Hudgell Solicitors, a claimant law firm in Hull and Manchester, tracked over 90 days to +11.85% visibility in AI Overviews overall, +19% on accidents and injury at work, +9% on forklift accident claims, and +26% average position year on year.
The method is described rather than asserted. Semantic analysis in Screaming Frog to find related pages and link them into topic clusters; the firm's existing client stories and lawyer bios put to work as experience and authority signals; an answer-first content structure with question-phrased headings, lists and tables so a model can lift a clean answer; schema markup from organization through local business.
Two details are worth more than the percentages. The write-up says plainly that Markdown is not implemented on the site yet and llms.txt is still being explored, and it reports monthly to the client rather than claiming a finished state. In a discipline where the metrics are immature and guarantees are common, saying what has not shipped is the credible move.
The rest of a 39-case library is web design, branding and HubSpot work for universities, colleges and law firms—no AI in any of it. This is a full-service agency with one AEO engagement documented properly, not an AI practice.
Key strengths
- The AEO work names its technique and its tooling instead of gesturing at AI, and tracks visibility with Semrush over a defined 90-day window
- States what is not yet implemented—Markdown, llms.txt—which is rare in a field where guarantees are routine
- Deep sector knowledge in legal and higher education, where the content and compliance constraints are real
Good to know
- One AI engagement in a library of 39; everything else is web, brand and HubSpot delivery
- Measurement covers Google's AI Overviews via Semrush, not a question panel run across ChatGPT and Perplexity—ask what is tracked beyond Google before scoping
- No headcount, founding year, rates or company LinkedIn published; the site says "over 26 years" without a date
Reviewed by Gabor Kiss
Founder & Curator, AIAgencies.eu · Aug 6, 2026
Based on the agency's publicly available portfolio. Own this agency? Claim your profile to provide additional context or request a review update.
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