Babel
Madrid, Spain
About
Babel is a Madrid technology consultancy serving large companies and public bodies in Spain, Portugal, Latin America and Morocco, with a data and AI practice covering machine learning, generative AI and AI governance alongside software, cloud and cybersecurity work.
Who They Work With
Spanish and Portuguese banks, insurers and public administrations wanting AI delivered by a large integrator with the data work around it.
Based on 9 client engagements with a source URL · researched 24 Sept 2026
Our Take
Babel's clearest AI deliveries are published as news posts rather than case studies: a generative-AI quality-monitoring platform WiZink runs in Spain and Portugal to review every customer interaction, cutting a campaign review from several days to hours (January 2026), and an AI-assisted teledermatology app for Asturias' health service covering image capture through integration with its clinical systems (December 2025).
The case-study library itself leans to data platforms and BI—an accounting data warehouse for Banco Santander, a Kafka, Spark and Hive customer-experience platform for Orange, Telefónica's LUCA geolocation data on AWS—and its one machine-learning study, LEMO's weekly sales forecast across 106 products and six regions, reports no accuracy figure; the GACM and ENAIRE pages still carry placeholder text where results should be.
In July 2026 Babel took on around 240 data and AI specialists from Bosonit's consulting division, but none of that team's past work is published on babelgroup.com yet.
The weaker fit is buyers who want a small, specialist AI build: Babel reports more than 3,200 staff, and AI is one practice beside software, cloud, cybersecurity and process automation.
Key strengths
- Named client on the record: WiZink's director of operations and IT is quoted on the monitoring platform, with coverage in the trade press
- Public-sector AI governance work: Babel runs the governance office of Andalusia's AI Center, covering use-case and model inventories, risk evaluation and EU AI Act compliance
- Technical writing with specifics: the RevAI X project describes a Gemma model fine-tuned with QLoRA for PICO extraction, validated against MeSH and connected to a Gaia-X data space
Good to know
- The outcome figures on the Data & AI page (40% shorter calls, 36% more fraud captured) name no client—ask for the engagement behind any figure you plan to rely on
- Ask which team would staff your project and whether it includes people from the WiZink, SESPA or former Bosonit work, since the AI practice sits inside a group of several thousand
- No rate is published—ask for day rates by profile and for what running and monitoring a deployed model costs after handover
Reviewed by Gabor Kiss
Founder & Curator, AIAgencies.eu · 24 Sept 2026
Based on the agency's publicly available portfolio. Own this agency? Claim your profile to provide additional context or request a review update.
Notable Clients
Every engagement documented in a published case study
Documented engagements: WiZink, Servicio de Salud del Principado de Asturias (SESPA), Agencia Digital de Andalucía, LEMO, Orange España, Telefónica, Banco Santander, GACM (Crédit Mutuel Alliance Fédérale), and ENAIRE. All 9 carry a source URL on file.
Industries
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