Comparison updated August 2026
Side by side
Published data on both agencies. Where one side measurably differs, the dot marks it: the higher score, the lower published rate, the larger team, the more recent review. Which of those is an advantage depends on your brief.
| Attribute | Elsewhen | Lazy Ants |
|---|---|---|
| Editorial score | 61.8/100 | Higher score: 64/100 |
| Hourly rate | Contact for rates | €45-85/hr |
| Team size | Larger team: 50-249 | 10-49 |
| Location | London, United Kingdom | Frankfurt, Germany |
| Founded | 2011 | 2008 |
| Last reviewed | Aug 6, 2026 | Aug 6, 2026 |
What we said about each
Our take on Elsewhen
Fifteen years old, around 150 people, and a client list—Google, Spotify, Mastercard, Inmarsat, Zego—that is unusually easy to verify for a firm this size. The AI work is published under NDA, and it is the most numerate anonymized work in this register. Semantic search built on vector matching for one of Europe's largest package-holiday providers: matching by meaning in under 250 milliseconds, tracking to £15 million in incremental annual booking revenue within two weeks of go-live, with a 1.
Reviewed Aug 6, 2026
Read the full assessment →Our take on Lazy Ants
Two production AI workflows, both named, both written up with more operational honesty than this register usually sees. For Eurekantine, weekly menu planning runs through retrieval before generation: dishes carry structured properties and a vector representation, recently used ones are filtered out, an intermediate step extracts keywords from the manager's request, and only the narrowed candidate set reaches the model. Planning time fell by up to 65%.
Reviewed Aug 6, 2026
Read the full assessment →Best for
Where each agency measurably leads on the published data — team capacity, declared specializations, editorial scoring, and rates where both publish them. Use these to match an agency to your project priorities.
Choose Elsewhen if you need
- larger team capacity for multi-stream or enterprise-scale programs
- disclosed specialization in FinTech
- broader service offering — also covers Generative AI
Choose Lazy Ants if you need
- closer collaboration at a smaller team scale
- disclosed specialization in E-commerce
- broader service offering — also covers AI Automation
- a higher overall editorial score
Strengths and watch-outs
Both upsides and risks, straight from our editorial assessments.
Elsewhen
Strengths
- The published AI outcomes are financial and specific: £15m incremental annual bookings, +1.3% conversion, sub-250ms matching
- Verifiable scale behind the claims—Google, Spotify, Mastercard and Inmarsat all appear with named engagements
- Operating since 2011, so the AI practice sits on a long product-engineering record rather than replacing one
Watch-outs
- Every AI case is anonymized by sector—the named clients are attached to the non-AI work
- At 150 people, ask who staffs your engagement and whether the AI toolchain team is the one you meet
- No rates published
Lazy Ants
Strengths
- Publishes the failure modes and the verification gate, not just the outcome—rare enough that it is the main reason to shortlist them
- Both client cases quantify the operational result and carry publication and update dates
- Ownership boundaries are named by role on both sides, which is what maintenance actually depends on
Watch-outs
- Two named-client AI engagements; the third case is their own internal tooling
- The RAG case is titled around cost and latency control while stating that infrastructure cost was never measured—read it as a planning-time result
- AI sits beside Web3 and e-commerce practices; confirm the AI team is the team you would get
Service coverage
Where the two overlap, and where each covers ground the other does not.
Industry coverage
Where the two overlap, and where each covers ground the other does not.
Pricing math
What a 12-week engagement at one full-time equivalent (~480hours) costs at each agency’s published rate. An arithmetic projection, not a quote — real scopes move with seniority mix and team shape.
Elsewhen
Contact for rates
Lazy Ants
Rate: €45-85/hr
€21,600–€40,800
Only Lazy Ants publishes a rate, so there is no gap to measure. Elsewhen quotes per engagement — ask for a rate card early, since a comparison that starts on scope and ends on price tends to end late.
Frequently asked questions
- Which has more SaaS & B2B experience, Elsewhen or Lazy Ants?
- Both agencies show documented SaaS & B2B work and have similar industry breadth. Compare directly on the agency profiles: Elsewhen and Lazy Ants.
- Which scores higher overall, Elsewhen or Lazy Ants?
- Lazy Ants scores 64/100, 2.2 points higher than Elsewhen at 61.8/100. See our methodology for how scores are calculated.
- Which is faster to engage, Elsewhen or Lazy Ants?
- Neither publishes lead times, so this is a read on team size rather than a measured answer. Lazy Ants runs the smaller team, which usually means fewer procurement gates and a shorter path to kickoff. Elsewhen runs a larger one, which tends to mean more steps but more capacity to start parallel workstreams. Current kickoff availability is the number that actually decides it — ask both.
- When should I consider both Elsewhen and Lazy Ants?
- Consider running parallel discovery briefs with Elsewhen and Lazy Ants if your project spans multiple workstreams, you want competitive proposals to compare scope and approach, or you're undecided between the specialization angles each brings (see the Best for cards above). Most engagements ultimately go with one — but the parallel-brief phase is a low-cost way to validate fit.
Read the full reviews
A side-by-side is a starting point. The full assessments carry the portfolio analysis, documented engagements, and the evidence behind every strength and watch-out above.