# Alice Labs vs Walma

> Two top-rated AI Consulting agencies in Stockholm. Side by side: published rates, team size, service and industry coverage, and the curator's assessment of both — pairings are never sold.

Canonical page: https://www.aiagencies.eu/compare/alice-labs-vs-walma
Generated: 2026-09-28 · Curated by Gabor Kiss · No paid placements — inclusion, score, and rank are never sold.

## Facts
| | Alice Labs | Walma |
|---|---|---|
| Editorial score | 60/100 | 60.3/100 |
| Hourly rate | €85-130/hr (directory-listed) | not published |
| Team size | 2-9 | — |
| Location | Stockholm, Sweden | Stockholm, Sweden |
| Founded | 2023 | — |
| Last reviewed | 2026-08-05 | 2026-08-05 |
| Services | AI Consulting, AI Automation, AI Agents, AI SEO | AI Consulting, AI Agents, AI Automation, AI Development |
| Industries | E-commerce, Public Sector, SaaS & B2B | Public Sector, Manufacturing, SaaS & B2B |

## Our take on Alice Labs
Reviewed 2026-08-05 by Gabor Kiss against published evidence.

The most consistently quantified portfolio in this register, and it belongs to a firm founded in 2023.

Ljusgårda, the named client, runs a vertical farm supplying grocery stores; the SMS ordering agent built for it automates 70-80% of order calls and saves a stated 2.5 million kronor a year against an 83% cost reduction. A public-sector document process went from 60 hours to 3 minutes, freeing a claimed 6,400 to 8,000 hours annually. A media company's article rewrite engine took one page from 141 clicks to 3,091. An accounting firm went from zero to 41 top-three rankings.

Every one of those is an operational number rather than a vanity metric, which is the useful kind.

The qualification is age and attribution: one named client across five cases, two years of operating history, and no team size published. The numbers are the agency's own and none is independently verifiable. Ask for a reference call with Ljusgårda first.

### Key strengths
- Five engagements, five sets of outcome figures—no other agency on this roster publishes results this consistently
- The figures are operational: hours freed, calls automated, kronor saved, rather than impressions or engagement
- Works across automation, agents and AI search rather than one narrow service, which suits a smaller company buying its first AI project

### Good to know
- Only one of the five cases names its client—ask which sector descriptions correspond to which companies
- Founded 2023 with no published team size; confirm capacity and who would actually deliver

## Our take on Walma
Reviewed 2026-08-05 by Gabor Kiss against published evidence.

Four published engagements, and every one of them ends in a number: support response time down 65% with roughly three hours a day freed per case handler, forecasting accuracy up 40%, sales proposals from two hours to eight minutes with 80% less manual administration, internal service in a municipality roughly 50% faster.

That consistency is unusual. Most agencies publish one quantified case and four descriptions.

Behind them sits a product line—Noda, an enterprise AI platform built around Swedish data sovereignty, and Ocle—plus an EU AI Act advisory practice, which is a sensible pairing for a market where public-sector and regulated buyers are a large share of demand.

The gap is attribution. The four cases are anonymized by sector while ten client names sit elsewhere on the site, and the two are never connected. The register permits anonymized work when the method and outcome are described, which these are; a buyer should still ask which name goes with which result.

### Key strengths
- Every published engagement carries an outcome figure, and they are operational rather than vanity metrics—hours per handler, minutes per proposal
- Owns its platform, so the data-residency answer is architectural rather than contractual—relevant for Swedish public-sector buyers
- Runs an EU AI Act advisory practice alongside delivery, which most agencies of this size do not attempt

### Good to know
- The four quantified cases are anonymized and the ten client names attach to none of them—ask which is which
- No team size or founding year published; the organization number and address are there, the scale is not

## Which to choose
Choose Alice Labs for:
- larger team capacity for multi-stream or enterprise-scale programs
- disclosed specialization in E-commerce
- broader service offering — also covers AI SEO

Choose Walma for:
- closer collaboration at a smaller team scale
- disclosed specialization in Manufacturing
- broader service offering — also covers AI Development

## Questions buyers ask

### Which has more Public Sector experience, Alice Labs or Walma?
Both agencies show documented Public Sector work and have similar industry breadth. Compare directly on the agency profiles: Alice Labs and Walma.

### Which scores higher overall, Alice Labs or Walma?
Walma scores 60.3/100, 0.3 points higher than Alice Labs at 60/100. See our methodology for how scores are calculated.

### When should I consider both Alice Labs and Walma?
Consider running parallel discovery briefs with Alice Labs and Walma if your project spans multiple workstreams, you want competitive proposals to compare scope and approach, or you're undecided between the specialization angles each brings (see the Best for cards above). Most engagements ultimately go with one — but the parallel-brief phase is a low-cost way to validate fit.

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Source: AIAgencies.eu — the curated register of European AI agencies. Rate provenance: "agency-confirmed" = disclosed via submission or claimed profile; "directory-listed" = Clutch or two agreeing B2B directories (lone unverified sources are never written). Full method: https://www.aiagencies.eu/methodology · Rate index: https://www.aiagencies.eu/rates