# Tom & Co

> Tom & Co is a reviewed AI agency in London, United Kingdom, listed in the AIAgencies.eu register and last assessed 2026-08-06.

Canonical page: https://www.aiagencies.eu/agency/tom-and-co
Generated: 2026-09-17 · Curated by Gabor Kiss · No paid placements — inclusion, score, and rank are never sold.

## Facts
- Location: London, United Kingdom
- Website: https://www.tomandco.co.uk
- Hourly rate: not published
- Team size: 50-249
- Services: AI Development, AI Automation, Generative AI
- Industries: E-commerce

## About
Tom & Co is a London e-commerce agency building Adobe Commerce and headless storefronts for retail brands, with a separate AI practice covering generative imagery and workflow automation.

## Documented clients
Documented engagements: LeMieux, BigChange, Oliver Bonas, Barker & Stonehouse, and Agent Provocateur. 4 of 5 carry a source URL on file.

## Curator assessment
Reviewed 2026-08-06 by Gabor Kiss against published evidence.

An e-commerce agency first—Adobe Commerce and headless storefronts for LeMieux, Oliver Bonas, Agent Provocateur and Barker & Stonehouse—with an AI practice that has produced two engagements worth reading.

The LeMieux image work is the stronger one: generating lifestyle photography variants across a catalog of more than 10,000 SKUs, so a customer can see a product on a horse the color of their own, at about a tenth of the cost of traditional production. Every generated image is queued for manual approval before it goes live, which is the detail that separates this from a demo.

For BigChange, inbound emails are parsed into jobs automatically across a client base of insurance firms, holding SLA compliance with under two minutes of staff time per job.

The headline claims—30-plus AI projects in production, 120-plus agentic automations live—are the agency's own count and only two of them are published. The weaker fit is a buyer outside retail operations: this bench is strongest where the AI attaches to a commerce workflow.

### Key strengths
- Generative imagery in production across a 10,000+ SKU catalog at roughly a tenth of photography cost, with human approval built into the pipeline
- The BigChange parsing work shows the same team doing unglamorous back-office automation with SLA figures attached
- Named retail clients with individual case studies—LeMieux, Oliver Bonas, Agent Provocateur, Barker & Stonehouse

### Good to know
- "30+ AI projects in production" is a self-reported count against two published AI cases—ask to see the rest
- The AI sits inside an e-commerce practice; for AI outside a commerce workflow this is not the specialist bench
- No founding date, no rates, and no company LinkedIn found

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Source: AIAgencies.eu — the curated register of European AI agencies. Rate provenance: "agency-confirmed" = disclosed via submission or claimed profile; "directory-listed" = Clutch or two agreeing B2B directories (lone unverified sources are never written). Full method: https://www.aiagencies.eu/methodology · Rate index: https://www.aiagencies.eu/rates