# schalk&friends

> schalk&friends is a reviewed AI agency in Munich, Germany, listed in the AIAgencies.eu register and last assessed 2026-08-04.

Canonical page: https://www.aiagencies.eu/agency/schalk-and-friends
Generated: 2026-09-17 · Curated by Gabor Kiss · No paid placements — inclusion, score, and rank are never sold.

## Facts
- Location: Munich, Germany
- Website: https://www.schalk-and-friends.de
- Hourly rate: €85-130/hr (directory-listed)
- Team size: 10-49
- Founded: 1999
- Services: AI Marketing, AI Automation
- Industries: E-commerce

## About
schalk&friends is a Munich digital agency working across commerce platforms, content management and marketing technology, with AI-driven personalization delivered inside customer-data platforms.

## Documented clients
Documented engagement: München Ticket. It carries a source URL on file.

## Curator assessment
Reviewed 2026-08-04 by Gabor Kiss against published evidence.

One published engagement carries the AI case: München Ticket, where first-party ticketing data from SAP Ticket Shops was integrated into Customer.io and used to drive genre-based personalization and event-triggered messaging, with the client's chief operating officer quoted by name.

The AI here is the platform's own—dynamic segmentation and personalization configured against the client's data—rather than models the agency built, and no figures are published for the result.

The wider portfolio is commerce and content work: a Kirby CMS shop with SAP integration for Amphenol, an eCommerce system for Käfer, a headless CMS for Brainlab.

Best for marketing teams that want AI personalization switched on properly inside a customer-data platform, with the data plumbing done first.

### Key strengths
- The engagement solved the data problem before the AI one—SAP ticket data made usable, then personalized against
- Certified Customer.io partner, working the platform rather than around it
- Trading since 1999 with named enterprise clients across manufacturing and medtech

### Good to know
- The AI is the platform vendor's; if you need custom models or your own stack, this is the wrong shortlist
- The published result is qualitative—ask for engagement or unsubscribe numbers before committing

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Source: AIAgencies.eu — the curated register of European AI agencies. Rate provenance: "agency-confirmed" = disclosed via submission or claimed profile; "directory-listed" = Clutch or two agreeing B2B directories (lone unverified sources are never written). Full method: https://www.aiagencies.eu/methodology · Rate index: https://www.aiagencies.eu/rates