# Satalia

> Satalia is a reviewed AI agency in London, United Kingdom, listed in the AIAgencies.eu register and last assessed 2026-09-07.

Canonical page: https://www.aiagencies.eu/agency/satalia
Generated: 2026-09-28 · Curated by Gabor Kiss · No paid placements — inclusion, score, and rank are never sold.

## Facts
- Location: London, United Kingdom
- Website: https://satalia.com
- Hourly rate: not published
- Team size: 50-249
- Founded: 2008
- Services: AI Consulting, AI Development, AI Agents
- Industries: E-commerce, FinTech, Manufacturing
- LinkedIn: https://uk.linkedin.com/company/satalia

## About
Satalia is a London enterprise-AI and optimization consultancy building routing, workforce and decision systems for retail, logistics and financial clients, and part of WPP.

## Documented clients
Documented engagements: Tesco, PwC, DFS, The Coca-Cola Company, Woolworths Australia, and Openreach. All 6 carry a source URL on file.

## Curator assessment
Reviewed 2026-09-07 by Gabor Kiss against published evidence.

Two of the systems here have been running for a decade: the Tesco last-mile engine built in 2015 still schedules 100,000 deliveries a day, and the PwC workforce optimizer built in 2016 still assigns 4,200 people across 6,600 client engagements.

The newer work carries numbers too—DFS reports 18% better fuel efficiency and 19% less unplanned driver overtime, and a UK telco engagement documents £59 million in savings with 139 full-time staff working from the model's output.

The specialty is optimization and operations research rather than generative AI: more than 20 PhDs and MScs in discrete mathematics sit behind delivery, and the founding team includes the UK government's Chief Scientific Adviser for National Security.

Since the 2021 WPP acquisition the published investment has gone into marketing AI products, so a buyer with a routing or scheduling problem should ask which team still does that work.

### Key strengths
- The Tesco delivery system built in 2015 still schedules 100,000 deliveries a day; the 2016 PwC workforce optimizer still assigns 4,200 people to 6,600 engagements
- More than 20 PhDs and MScs in discrete mathematics and operations research, with founders from UCL Computer Science and the UK national security advisory role
- DFS and the UK telco engagements both publish outcome numbers: 18% fuel efficiency, £59M savings, 200x return on investment

### Good to know
- WPP has owned Satalia since 2021 and recent published work is marketing AI—ask who staffs an optimization engagement now
- The strongest results are nine and ten years old—ask for a routing or scheduling system delivered in the last three years
- No rate and no engagement model are published—ask whether they sell projects, embedded teams or platform licenses

## Compared head-to-head
- Satalia vs Datatonic: https://www.aiagencies.eu/compare/datatonic-vs-satalia
- Satalia vs Faculty: https://www.aiagencies.eu/compare/faculty-ai-vs-satalia
- Satalia vs Artefact: https://www.aiagencies.eu/compare/artefact-vs-satalia

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Source: AIAgencies.eu — the curated register of European AI agencies. Rate provenance: "agency-confirmed" = disclosed via submission or claimed profile; "directory-listed" = Clutch or two agreeing B2B directories (lone unverified sources are never written). Full method: https://www.aiagencies.eu/methodology · Rate index: https://www.aiagencies.eu/rates