# Ekimetrics

> Ekimetrics is a reviewed AI agency in London, United Kingdom, listed in the AIAgencies.eu register and last assessed 2026-09-07.

Canonical page: https://www.aiagencies.eu/agency/ekimetrics
Generated: 2026-09-28 · Curated by Gabor Kiss · No paid placements — inclusion, score, and rank are never sold.

## Facts
- Location: London, United Kingdom
- Website: https://www.ekimetrics.com
- Hourly rate: not published
- Team size: 50-249
- Founded: 2006
- Services: AI Consulting, AI Marketing, Generative AI
- Industries: E-commerce, Manufacturing, FinTech
- LinkedIn: https://www.linkedin.com/company/ekimetrics

## About
Ekimetrics is a data-science consultancy with a London office at Elm Yard, working on marketing-mix modeling, customer analytics and generative AI for consumer and industrial brands, with its head office in Paris.

## Documented clients
Documented engagements: Eurostar, Nestlé, Estée Lauder, Renault, Groupe SEB, Blablacar, Tim Hortons, and Inspire Brands. All 8 carry a source URL on file.

## Curator assessment
Reviewed 2026-09-07 by Gabor Kiss against published evidence.

Ekimetrics has 20 years of marketing-mix modeling behind it and 13 named clients on the site—Nestlé, Estée Lauder, Renault, Groupe SEB and Blablacar among them—but the named clients and the published case studies are not the same set.

The two most detailed cases are anonymous: a climate-risk engine consolidating more than 200 data points per assessment across 1,023 ISIC-coded industries using LLM-generated vulnerability assessments with expert validation, and a beauty-sector formulation system built to take a manufacturer from 50 to 500 approved formulas a year against a reformulation deadline covering 1,500+ products.

Both describe real method—the climate work anchors physical risk scoring in the INFORM Risk Index, the formulation work pairs Design of Experiments with the models—but neither says whose problem it solved.

The headline claim of $10 billion in gains delivered has no working shown, so treat the cases as the evidence and the aggregate as marketing.

### Key strengths
- Twenty years of marketing-mix modeling, with a Google Measurement Partner listing and a Microsoft solutions-partner designation in AI and Machine Learning
- The climate-risk work publishes its method: INFORM Risk Index for physical risk scoring, ISIC-compliant classification across 1,023 industries, expert validation before deployment
- Named clients span consumer, automotive and industrial brands—Nestlé, Estée Lauder, Renault, Groupe SEB

### Good to know
- The named clients and the published case studies are different sets—ask for a case study with the client's name on it
- The "$10B gains delivered and measured" figure is an aggregate with no methodology attached—ask how it is calculated
- The head office is Paris and London is one office—ask where your team sits and who leads the engagement

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Source: AIAgencies.eu — the curated register of European AI agencies. Rate provenance: "agency-confirmed" = disclosed via submission or claimed profile; "directory-listed" = Clutch or two agreeing B2B directories (lone unverified sources are never written). Full method: https://www.aiagencies.eu/methodology · Rate index: https://www.aiagencies.eu/rates