# Datasparq

> Datasparq is a reviewed AI agency in London, United Kingdom, listed in the AIAgencies.eu register and last assessed 2026-09-07.

Canonical page: https://www.aiagencies.eu/agency/datasparq
Generated: 2026-09-28 · Curated by Gabor Kiss · No paid placements — inclusion, score, and rank are never sold.

## Facts
- Location: London, United Kingdom
- Website: https://www.datasparq.ai
- Hourly rate: not published
- Team size: 50-249
- Founded: 2018
- Services: AI Consulting, AI Development, AI Agents
- Industries: Manufacturing, E-commerce, FinTech
- LinkedIn: https://www.linkedin.com/company/datasparq

## About
Datasparq is a London applied-AI consultancy building pricing, forecasting and optimization systems for travel, logistics and retail clients.

## Documented clients
Documented engagements: RS Group, GXO Logistics, easyJet, Leeds Bradford Airport, Iceland Foods, and GSK. All 6 carry a source URL on file.

## Curator assessment
Reviewed 2026-09-07 by Gabor Kiss against published evidence.

The RS Group engagement is the one to read: a recommendation engine for the DesignSpark engineering community serving more than 1.3 million members, built on Google Cloud with GA4 streaming into BigQuery, topic-extraction models on Cloud SQL, and the engine deployed on Cloud Run at sub-second API latency.

Alongside it sit a GXO route optimizer reported at 1-2% cost savings against industry-standard tools and up to 10% with constraint flexing, and revenue-management work for easyJet described as more than 15 use cases.

The Leeds Bradford Airport case is advisory rather than delivery—a two-day workshop producing a roadmap with £3.5 million of identified net present value over five years—which is worth knowing before reading that figure as value delivered.

The team is described as 50-plus data and AI specialists, and the strongest fit is a buyer with a live operational problem and enough data already flowing to model it.

### Key strengths
- The RS Group recommendation engine is documented to stack level: GA4, BigQuery, Cloud SQL, Cloud Run, sub-second latency, 1.3 million members served
- Named clients across logistics, aviation, retail and pharma: GXO, easyJet, Iceland Foods, Leeds Bradford Airport, GSK
- Publishes an interactive data-science notebook environment rather than only prose about method

### Good to know
- The £3.5M Leeds Bradford figure is opportunity identified in a workshop, not value delivered—ask what was built afterward
- The GXO write-up is no longer reachable at its published URL—ask for a current version of that case
- No founder or engineer names are published—ask who leads delivery

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Source: AIAgencies.eu — the curated register of European AI agencies. Rate provenance: "agency-confirmed" = disclosed via submission or claimed profile; "directory-listed" = Clutch or two agreeing B2B directories (lone unverified sources are never written). Full method: https://www.aiagencies.eu/methodology · Rate index: https://www.aiagencies.eu/rates