# Contra Agency

> Contra Agency is a reviewed AI agency in London, United Kingdom, listed in the AIAgencies.eu register and last assessed 2026-08-06.

Canonical page: https://www.aiagencies.eu/agency/contra-agency
Generated: 2026-09-17 · Curated by Gabor Kiss · No paid placements — inclusion, score, and rank are never sold.

## Facts
- Location: London, United Kingdom
- Website: https://www.contra.agency
- Hourly rate: €130-170/hr (directory-listed)
- Team size: 10-49
- Founded: 2000
- Services: AI SEO
- Industries: Legal, Public Sector

## About
Contra Agency is a London web design and digital marketing agency working with law firms, universities and public bodies, with an answer engine optimization practice aimed at visibility inside AI-generated search results.

## Documented clients
Documented engagements: Hudgell Solicitors, Alan Turing Institute, King's College, University of Cambridge, and Square Enix Collective. 1 of 4 carry a source URL on file.

## Curator assessment
Reviewed 2026-08-06 by Gabor Kiss against published evidence.

One published engagement carries this listing, and it is answer engine optimization rather than model building: Hudgell Solicitors, a claimant law firm in Hull and Manchester, tracked over 90 days to +11.85% visibility in AI Overviews overall, +19% on accidents and injury at work, +9% on forklift accident claims, and +26% average position year on year.

The method is described rather than asserted. Semantic analysis in Screaming Frog to find related pages and link them into topic clusters; the firm's existing client stories and lawyer bios put to work as experience and authority signals; an answer-first content structure with question-phrased headings, lists and tables so a model can lift a clean answer; schema markup from organization through local business.

Two details are worth more than the percentages. The write-up says plainly that Markdown is not implemented on the site yet and llms.txt is still being explored, and it reports monthly to the client rather than claiming a finished state. In a discipline where the metrics are immature and guarantees are common, saying what has not shipped is the credible move.

The rest of a 39-case library is web design, branding and HubSpot work for universities, colleges and law firms—no AI in any of it. This is a full-service agency with one AEO engagement documented properly, not an AI practice.

### Key strengths
- The AEO work names its technique and its tooling instead of gesturing at AI, and tracks visibility with Semrush over a defined 90-day window
- States what is not yet implemented—Markdown, llms.txt—which is rare in a field where guarantees are routine
- Deep sector knowledge in legal and higher education, where the content and compliance constraints are real

### Good to know
- One AI engagement in a library of 39; everything else is web, brand and HubSpot delivery
- Measurement covers Google's AI Overviews via Semrush, not a question panel run across ChatGPT and Perplexity—ask what is tracked beyond Google before scoping
- No headcount, founding year, rates or company LinkedIn published; the site says "over 26 years" without a date

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Source: AIAgencies.eu — the curated register of European AI agencies. Rate provenance: "agency-confirmed" = disclosed via submission or claimed profile; "directory-listed" = Clutch or two agreeing B2B directories (lone unverified sources are never written). Full method: https://www.aiagencies.eu/methodology · Rate index: https://www.aiagencies.eu/rates